Archive for September, 2005
Excuses, Excuses, Excuses
by Jared on September 30th, 2005
There comes a time in every person’s life and in the life of an organization that change has to happen. In marketing, we are all too sensitive of that fact because, more than likely…we’re behind it!
Marketers are more prone to be more proactive and more progressive than say, accountants whose job hinges on formulas and the interminable balance of credits and debits. We also know that change isn’t easy and when you bring a new idea to the table, chances are that someone will object to it. This got me thinking today about changes in our own personal lives and ways we influence change in ourselves and in others.
When someone objects to an idea, and has the power to block it, they sometimes give an excuse for doing so. Excuses, then, are ways of justifying not changing. Sometimes the excuses are valid and sometimes they’re not but there is one major thread that ties them all together - they all try to explain not doing something.
I myself use excuses like, for instance, I might say that I’m too busy being creative when in reality I am just off on a tangent with this blog. It doesn’t take time out of my day, in fact this type of writing gets my blood going and allows me to play around with ideas before I put pen to paper in my real job. I still use the excuse though because I want my co-workers to believe that I am, you know…working.
We hide behind excuses sometimes, because we are afraid, because we don’t want to change.
Case in point - The Guvernator and gay marriage…his excuse was the the people have voted the other way. That’s right, use an excuse from advancing the rights of minorities by justifying it in by will of the majority.
Stop using excuses folks and start speaking the truth. Its one more way to cleanse your soul and alleviate the noise in the message.
Episode #9 - Don’t Phunk With My Words
by Jared on September 29th, 2005
Protesters, Bosses and Maketers agree - you can’t mess with the right to speak out. You can make your words count though and we take an in-depth look at why that is. Vingetts courtesdy of Yeast Radio and of course Martha Watch yets yiddish!
Show Notes:
I) Words can’t get in the way
II) Jared Gets Another Review of the Show
III) Rules of Language
IV) Game Plan: Save a Techie - Write a Letter
PS - BE SURE TO REGISTER AND TO CHECK OUT 20SOMETHINGMARKETING.COM!!!
Referenced Links
Yeast Radio
AMAZON: The Elements of Copywriting
AMAZON: Teach Yourself Copywriting
Click Here To Listen To The Podcast
Notification: New RSS + iTunes Feeds
by Jared on September 28th, 2005
If you recieved the special audio clip that specified you need a new feed…AND ONLY IF YOU RECIEVED THAT CLIP…
here are the links to the new RSS & iTunes Feeds:
IF YOU HAVE iTUNES:
Just Click Here To Subscribe To The NEW Feed!
IF YOU HAVE ANY OTHER PROGRAM THAT REQUIRES AN RSS FEED:
Copy This Feed Into Your Program Where It Asks For RSS/Subsription Feed:
http://20somethingmarketing.com/?feed=rss2
The new feeds will allow you more content than ever….Thanks for your co-operation!
Bonus Vidcast: Trivia Hunt at the National Zoo
by Jared on September 26th, 2005
This is your zoo, this is your zoo during a trivia scavenger hunt - any questions? Yeah, I went a bit nuts with the rapid transitions but this should be good for a laugh. As always - comments apreciated!
Episode #8 – Process, Passion, and the Pundits
by Jared on September 22nd, 2005
There is process in the passion and we are out to prove that marketing is more than just pretty pictures. Guest contributor Ethan (thevisionthing.com) gives us a process primer, Jared unveils BIG NEWS, and first installment of MARTHA-Watch!
Show Notes
I) Walmart in your brain
II) Interview: Ethan, The Process Master from TheVisionThing.com
III) NEW: 20somethingmarketing.com
IV) MARTHA-Watch
V) Game Plan: Process is the POINT
Click Here To Download the Podcat
My Odeo Channel (odeo/8498a651284e4172)
Bonus Vidcast: Review - WSJ Weekend Edition
by Jared on September 17th, 2005
Yup, its big…its the Wall Street Journal Weekend Edition - Jared reviews it and takes a sneak peak at whats up for the next edition of the 20SMF.
Show Notes:
I) WSJ Weekend Edition
II) John Bolton
III) Episode #8 Preview
An empty department and bored out of my skull…
by Jared on September 16th, 2005
My boss is in Puerto Rico, our graphic designer is celebrating her birthday, and our Sr. Writer/Marketing Director is out…is it just me and our Executive Vice President in the department today.
What a better day to get things done!
As long as we are on the subject of getting things done, lets give it up for Episode #7 that has just broken my standing record for 30 unique listeners. Here are some other fun facts about the 20SMF and how its doing…
- Episode #7 has broken through 30 listeners
- Unique Blog Visits are Up to 100+/week
- Readers include folks in DC, California, 10 Other States, Canada, Italy, Poland & Belgium
As I mentioned in Ep #7, Hubris leads ultimately to your downfall. I am excited though that so many people find what I have to say and present on the 20SMF useful.
Thanks to the people who read this blog and listen to the podcast. All I can say is keep reading, keep listening, and next week you’ll see that I have such a big announcement about the 20SMF.
Episode #7 - Overachievers Among Us
by Jared on September 15th, 2005
How many overachieving geeks does it take to create a fantastic podcast? Just one apparently… Welcome to my insanity and quite possibly one of the funniest and on point of the series.
Show Notes:
I) Overachievers Do It Before Your Know You Needed It
II) Underachiever/Overachiever Stories
III) Olsen Twins Get Trumped, Dawn and Drew Can’t Make Money
IV) Listener Mail, Viral Marketing, Big News
