Archive for April, 2008
20SMF Episode #71 – MBA Spin: One Year Down
by Jared on April 24th, 2008
On the last day of my first year of business school, I reflect on “what have I really learned?” as an MBA student.
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Technorati Tags: Owen Graduate School of Management, OwenBloggers, MBA, surviving business school, Vanderbilt
What New Media Can Do For Traditional Marketing Careers
by Jared on April 16th, 2008
First off, I will admit that this post does have an ulterior motive. However, it is a point I have been meaning to make on the blog for some time, so bear with me.
For the last four to five months, I have been knee-deep in work related to finding something substantive to do over the summer. Today, I am finally getting a chance to get in front of a company where I think can align all of things I am good at, with a position where I can make an impact.
As with any interview for an MBA Internship, the fact that I am coming from a non-core school is a sizable hurdle. Normally, the advantage in such evaluations goes to the students from the business schools from which the company already is aquatinted. However, I hopefully have something else up my sleeve that will give me a competitive edge equal to any other; new media.
Though not my main selling point for this particular position, my work in new media illustrates how strategic analysis intersects with creativity and technical competency. In interviews, I like to say that I can bring more to the table than just the ability to crunch spreadsheets and create SWOT analyses; that I also have the technical and creative background to bridge that work with just about any type of cross-functional implementation team.
It occurs to me that this revelation is not only my selling point, but the selling point of many of those traditional marketers fascinated by the world of interactive media, blogs and social networking sites. Its not just about being the marketer who can visualize solutions in the “cool new medium,” its about being able to apply analytic solutions to a rapidly-evolving playground of consumer choice.
Cross-Posted From The Marketing Diner
Technorati Tags: Marketing Diner, MBA, MBA Interviews, new media interviews, surviving business school