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Archive for July, 2008

A “thank you” card from the intersection of my dream internship and real life

by Jared on July 20th, 2008

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If you ask me what it is that I have done with my new media experience while getting my MBA – I probably won’t have a single, decent answer. Oh, I have plenty of decent answers, mind you; I just haven’t found one that fits all occasions.

At first, I started off thinking new media wouldn’t be a good hook for the more traditional brand management MBA internships I was after. Then, I realized that new media MBA internships actually existed and tried to pivot my search in that direction and new media became my main selling point. Ultimately, I ended up wasting so much time figuring out how to market myself that April came around and I still didn’t have an internship locked down.

While most of my friends were signing great summertime commitments with companies like P&G and Deloitte, I was stuck trying to figure out if I could realistically pass off the title of “Barista” as graduate-level job experience. Then, it happened; my dream internship fell into my lap when I was least expecting it.

Granted, the experience did come with a few strings. Before I could take the internship, for instance, I would also have to spend a month coaching undergraduates in business strategy. What happened here was real life…apparently it happens, occasionally.

Flash forward to the last four weeks of summer: Most of my friends are either getting ready to complete their internships or have so, already. I, on the other hand, am only a quarter into my dream internship, trying to figure out how to cram 8 to 10 weeks of experience into just 4. Though I have to spend countless hours over the weekend working on presentations and creative briefs – literally turning out pages of the best marketing ideas I have ever had – it’s the reminder that this is real life that keeps me going.

In new media, when we step out of the digital-meta-wiki-blog-pod bubble, we’re sometimes surprised to find that the real world can, and will go on without us. The benefit I have found however is that my time in new media has made me more entrepreneurial and ready to face those glimmers of opportunity, no matter how strange or oddly they are presented to us.

For that, I am eternally grateful for my circle of new media friends and the people I have met along the way. Thank you.

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