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	<title>20-Something Marketing &#187; Consumer Behavior</title>
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	<link>http://20somethingmarketing.com</link>
	<description>Marketing, business and life for and by 20-something professionals - Your Vision &#124; Your Voice - http://20somethingmarketing.com</description>
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		<copyright>&#xA9;Jared Degnan </copyright>
		<managingEditor>jareddegnan@mac.com (Jared Degnan)</managingEditor>
		<webMaster>jareddegnan@mac.com(Jared Degnan)</webMaster>
		<category>20-something, marketing, careers, business</category>
		<ttl>1440</ttl>
		<itunes:keywords>20-something, marketing, careers, business</itunes:keywords>
		<itunes:subtitle>Marketing, business and life for and by 20-something professionals.</itunes:subtitle>
		<itunes:summary>Marketing, business and life for and by 20-something professionals - Your Vision | Your Voice - http://20somethingmarketing.com</itunes:summary>
		<itunes:author>Jared Degnan</itunes:author>
		<itunes:category text="Business"/>
<itunes:category text="Business">
  <itunes:category text="Management &amp; Marketing"/>
</itunes:category>
<itunes:category text="Business">
  <itunes:category text="Careers"/>
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		<itunes:owner>
			<itunes:name>Jared Degnan</itunes:name>
			<itunes:email>jareddegnan@mac.com</itunes:email>
		</itunes:owner>
		<itunes:block>No</itunes:block>
		<itunes:explicit>no</itunes:explicit>
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		<image>
			<url>http://20somethingmarketing.com/graphics/showbanner.144.jpg</url>
			<title>20-Something Marketing</title>
			<link>http://20somethingmarketing.com</link>
			<width>144</width>
			<height>144</height>
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		<item>
		<title>4 Tips On Haggling: A Craigslist Cautionary Tale</title>
		<link>http://20somethingmarketing.com/2007/life-lessons/4-tips-on-haggling-a-craigslist-cautionary-tale/</link>
		<comments>http://20somethingmarketing.com/2007/life-lessons/4-tips-on-haggling-a-craigslist-cautionary-tale/#comments</comments>
		<pubDate>Thu, 12 Jul 2007 17:06:57 +0000</pubDate>
		<dc:creator>Jared</dc:creator>
				<category><![CDATA[Consumer Behavior]]></category>
		<category><![CDATA[Life Lessons]]></category>

		<guid isPermaLink="false">http://20somethingmarketing.com/2007/consumer-behavior/4-tips-for-selling-stuff-on-craigslist-a-cautionary-tale/</guid>
		<description><![CDATA[Yesterday, I had someone come by my apartment to view a desk that I had put up for sale on CraigsList.  The desk was in fairly decent condition and I was selling it at a price meant to make it move quickly amongst the 120 other computer desks listed that day.  
The buyer [...]]]></description>
			<content:encoded><![CDATA[<p>Yesterday, I had someone come by my apartment to view a desk that I had put up for sale on CraigsList.  The desk was in fairly decent condition and I was selling it at a price meant to make it move quickly amongst the 120 other computer desks listed that day.  </p>
<p>The buyer arrived at my apartment, knowing full well what I was asking for the desk, and proceeded to haggle with me over the price.  She first claimed that I posted it for less than I was asking for in person. She then proceeded to list off every scratch on the desk (which there were very few of) and why they entitled her to a lower price.  <span id="more-348"></span></p>
<p>Even when I did capitulate to a price that would make it affordable to even the most broke 20-something, she reached into her wallet and was “stunned” to see she only had cash to pay me $5 less than what we agreed to.  </p>
<p>Long story short &#8211; I was in a hurry, I didn’t feel like re-listing the damn thing and I accepted what cash she had on her. The experience 1) left me glad I had sold the last item in my apartment and wouldn’t need to return to CL again and 2) realizing that some people tips on haggling:</p>
<p><strong>1) Respect each other’s time. </strong></p>
<p>Buyers, the sellers don’t have patience or the responsibility to explain market economics to you so if you show up at their door, expect to spend no more than 20 minutes there.</p>
<p><strong>2) Damage can entitle you to a price break, but don’t push it.</strong></p>
<p>As my grandfather says, “there are always three distinct prices to something; the price the buyer wants, the price the seller wants and the price that they are going to eventually settle on.” If the seller is kind enough to let you come into their home and view the object, expect to pay at least 80% of the asking price if its within the description you read. </p>
<p><strong>3) Read the bloody description.</strong></p>
<p>Before you e-mail the person, go over the description of the item with a fine-tooth comb.  If the description is unclear, ask questions.  Sellers are always going to be ready to answer the questions if they really want to sell the item.</p>
<p><strong>4) Beware of “craigslist karma.”</strong></p>
<p>Realize that even in the online marketplace, you reap what you sow.  For instance, you may never had thought to ask what the seller kept in the desk drawer before you bought it….{insert evil laugh here}.</p>
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		<item>
		<title>Op Ed: 20-Something Predictions on the iPhone</title>
		<link>http://20somethingmarketing.com/2007/op-ed/op-ed-20-something-predictions-on-the-iphone/</link>
		<comments>http://20somethingmarketing.com/2007/op-ed/op-ed-20-something-predictions-on-the-iphone/#comments</comments>
		<pubDate>Fri, 22 Jun 2007 12:22:50 +0000</pubDate>
		<dc:creator>Jared</dc:creator>
				<category><![CDATA[Consumer Behavior]]></category>
		<category><![CDATA[Op Ed]]></category>
		<category><![CDATA[Technology]]></category>

		<guid isPermaLink="false">http://20somethingmarketing.com/2007/technology/op-ed-20-something-predictions-on-the-iphone/</guid>
		<description><![CDATA[With a week to go before the official consumer release of the iPhone, I would like to make a couple of predictions about its initial launch success as well as its long-term viability.
Though I am certainly not a wireless industry expert; based on my experiences as a marketing blogger, a self-confessed Mac-head and most importantly [...]]]></description>
			<content:encoded><![CDATA[<p>With a week to go before the official consumer release of the iPhone, I would like to make a couple of predictions about its initial launch success as well as its long-term viability.</p>
<p>Though I am certainly not a wireless industry expert; based on my experiences as a marketing blogger, a self-confessed Mac-head and most importantly a 20-something, I believe that these predictions are fairly solid.<span id="more-338"></span></p>
<p><strong>The Launch</strong></p>
<p>The iPhone launch will be as big as expected. Look for Apple to hit or exceed its 10 Million handset goal before the close of 2008.  Why? The fact is that the phone is a great piece of technology and probably more importantly, a great fashion accessory.  Basic consumers will go insane over the iPhone, giving Apple a foothold with consumers that are willing to pay more for a cooler version of their iPod but who may have been reticent to purchase an actual Mac computer.</p>
<p>The only potential killjoy for the iPhone may be with its integration with PC’s.  Look for reports of sporadic but annoying syncing issues forcing some consumers to give up on the phone, and some to break down and buy a Mac.   This could be a fantastic thing in the long-term, but it is the one thing that may be a momentum killer for Apple in the first year.</p>
<p><strong>Long-Term</strong></p>
<p>The one segment that Apple many not be able to win over with the iPhone, may just be with their most loyal and active users.  These guys don’t play around with technology.  Their current smartphones are used for e-mail more than voice calls, most likely, and I just can’t see a blackberry user (for instance) becoming really comfortable with a virtual keyboard.</p>
<p>Keep in mind; the Apple brand was built off of a core following of users that respect the technology for its ability to speed process and help them work better.  Graphic Designers, IT Professionals, Internet Gurus – all of these people want a device that is first and foremost a workhorse. Honestly, I see the iPhone as more of a consumer-oriented product than appealing to these guys. Unless Apple steps up with more features or accessories that appeals to this group – it could be in for a bumpy ride.</p>
<p>Once the smoke clears and consumers get their fill, its going to be this core group that makes or breaks the long-term viability for the iPhone.</p>
<p><strong>Will I Buy One?</strong></p>
<p>In the words of my friend who works retail for Apple, “not this version.”  In the second iteration, depending on how many bugs Apple has to fight in its first 6-9 months, possibly.  </p>
<p>I consider myself to be loosely affiliated with the a-fore mentioned core Apple user group and for that reason, I am not feeling the love quite yet. In 6-9 months though, my Treo contract expires and that is an awful lot of time for another smartphone to emerge that panders to my needs.  Till then, it’s a horserace but I will say this; as go the geeks, so goes the business world for they are the tech support.</p>
<p>One thing is for certain, not since the Furby was invented will we have seen the consumer insanity that this product will inspire.  All I have to say is let the iPhone games begin!</p>
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		<title>Bose to Customers: You Don&#8217;t Know Headphones, Jack</title>
		<link>http://20somethingmarketing.com/2007/consumer-behavior/bose-to-customers-you-dont-know-headphones-jack/</link>
		<comments>http://20somethingmarketing.com/2007/consumer-behavior/bose-to-customers-you-dont-know-headphones-jack/#comments</comments>
		<pubDate>Mon, 02 Apr 2007 16:48:44 +0000</pubDate>
		<dc:creator>Jared</dc:creator>
				<category><![CDATA[Consumer Behavior]]></category>

		<guid isPermaLink="false">http://20somethingmarketing.com/2007/consumer-behavior/bose-to-customers-you-dont-know-headphones-jack/</guid>
		<description><![CDATA[A fundamental challenge in marketing is trying to get your customers to understand how cool your product really is &#8211; if they only use it right.
Four months ago, the audio geek in me just had to have the new Bose Tri-Port in-ear headphones.  They are low-profile, the audio quality is astounding and, at $90, [...]]]></description>
			<content:encoded><![CDATA[<p>A fundamental challenge in marketing is trying to get your customers to understand how cool your product really is &#8211; if they only use it right.</p>
<p>Four months ago, the audio geek in me just had to have the new <a href="http://www.bose.com/controller?event=VIEW_PRODUCT_PAGE_EVENT&amp;product=nfb_triport_ie" target="_blank">Bose Tri-Port in-ear headphones</a>.  They are low-profile, the audio quality is astounding and, at $90, I assumed that they would hold together under normal wear and tear.</p>
<p>It appears, however, that the silicone eartips that come with the headphones tend to come off.  <a href="http://20somethingmarketing.com/shows/2007/04/windowslivewriterbosetocustomersyoudontknowheadphonesjack-7da7earpiece12.jpg" atomicselection="true"><img src="http://20somethingmarketing.com/shows/2007/04/windowslivewriterbosetocustomersyoudontknowheadphonesjack-7da7earpiece1-thumb.jpg" style="border: 0px none " align="right" border="0" height="240" width="132" /></a></p>
<p>That&#8217;s why the nice people at bose sent me a shiny new set of eartips that are designed to stay on a bit better. With them, they also sent along documentation about how to use the headphones, how to fit the silicone eartips and how to install the new ones, if the old ones fall off.</p>
<p>Amazingly, I followed these instructions and a product I thought was cool to begin with became even more so because I figured out how to get more sound with a better-fitting earpiece.</p>
<p>It&#8217;s not that they didn&#8217;t include these instructions when I bought the headphones, it&#8217;s just that I was silly enough to think I didn&#8217;t need to the read directions in order to work a pair of headphones.</p>
<p>This instance would have been a great opportunity for Bose to play up how these weren&#8217;t regular headphones.  Instead of hiding the directions and assuming I&#8217;ll find them &#8211; put it on the box or use part of your website to show me how to optimize the fit of these things!</p>
<p>Don&#8217;t dumb it down! 20-somethings take pride in educating themselves, especially about tech toys like this &#8211; give us the opportunity and you&#8217;ll gain that much more respect and trust from your customers.</p>
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		<slash:comments>2</slash:comments>
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		<title>March Madness &#8211; or is it?</title>
		<link>http://20somethingmarketing.com/2007/consumer-behavior/march-madness-or-is-it/</link>
		<comments>http://20somethingmarketing.com/2007/consumer-behavior/march-madness-or-is-it/#comments</comments>
		<pubDate>Thu, 29 Mar 2007 12:58:55 +0000</pubDate>
		<dc:creator>Jared</dc:creator>
				<category><![CDATA[Consumer Behavior]]></category>

		<guid isPermaLink="false">http://20somethingmarketing.com/2007/consumer-behavior/march-madness-or-is-it/</guid>
		<description><![CDATA[
I watched intently, yesterday as the local-Washington news covered the Georgetown Hoyas departing on their bus to the final four tournament in Atlanta.
Granted, I was on the treadmill at the time so I was unable to shout random obscenities at the team who beat the Vanderbilt Commodores, who in turn beat my very own George [...]]]></description>
			<content:encoded><![CDATA[<p align="center"><img src="http://20somethingmarketing.com/shows/2007/03/windowslivewritermarchmadnessorisit-7ce3mmwtf-thumb3.jpg" style="margin: 3px 0px 0px" height="186" width="240" /></p>
<p>I watched intently, yesterday as the local-Washington news covered <a href="http://news.wjla.com/news/stories/0307/409435.html" target="_blank">the Georgetown Hoyas departing</a> on their bus to the final four tournament in Atlanta.</p>
<p>Granted, I was on the treadmill at the time so I was unable to shout random obscenities at the team who beat the <a href="http://vucommodores.cstv.com/" target="_blank">Vanderbilt Commodores</a>, who in turn beat my very own <a href="http://gwsports.cstv.com/" target="_blank">George Washington Colonials</a>.</p>
<p>Despite the strange lineage that seems to have connected those three teams, the funnier thing is that as I was contemplating what four-lettered word would describe the outrage I felt, I stopped and realized &#8211; I donâ€™t even like basketball!</p>
<p>Around this time of year, it appears that not even I am immune to the pomp, circumstance and down-right insanity that grips 20-somethings and forces them to spend countless hours obsessing over the brackets.</p>
<p>Beyond the obvious school pride associated with rooting your team on (Go â€˜Dores!)â€¦<strong>letâ€™s hear what you think makes this madness happen, even for us that have no interest whatsoever in the sport? </strong></p>
]]></content:encoded>
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		<slash:comments>1</slash:comments>
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		<title>Op Ed: Double Tall/Half-Caf Yellow Submarine, Anyone?</title>
		<link>http://20somethingmarketing.com/2007/business-news/op-ed-double-tallhalf-caf-yellow-submarine-anyone/</link>
		<comments>http://20somethingmarketing.com/2007/business-news/op-ed-double-tallhalf-caf-yellow-submarine-anyone/#comments</comments>
		<pubDate>Thu, 22 Mar 2007 12:51:13 +0000</pubDate>
		<dc:creator>Jared</dc:creator>
				<category><![CDATA[Business News]]></category>
		<category><![CDATA[Consumer Behavior]]></category>
		<category><![CDATA[Op Ed]]></category>

		<guid isPermaLink="false">http://20somethingmarketing.com/2007/business-news/op-ed-double-tallhalf-caf-yellow-submarine-anyone/</guid>
		<description><![CDATA[Yes people, the downfall of music has begun. AdAge.com reports that Starbucksâ€™ Hear Music Label has signed record producer Paul McCartney after 43 years at Capitol Records as its inaugural artist.
Despite Chairman Howard Schultzâ€™s promises to keep it â€œabout the coffeeâ€, this move seems to confirm what most of us already know for some time [...]]]></description>
			<content:encoded><![CDATA[<p>Yes people, the downfall of music has begun. <a href="http://adage.com/article?article_id=115688" target="_blank">AdAge.com reports</a> that Starbucksâ€™ Hear Music Label has signed record producer Paul McCartney after 43 years at Capitol Records as its inaugural artist.</p>
<p>Despite Chairman Howard Schultzâ€™s <a href="http://starbucksgossip.typepad.com/_/2007/02/starbucks_chair_2.html">promises to keep it â€œabout the coffeeâ€</a>, this move seems to confirm what most of us already know for some time now; Starbucks is trying to leverage its massive 9,400 store network into a media distribution network.</p>
<p>With McCartney on board, look for artists of all shapes and colors to undoubtedly sign on to this new venture, doing to decent music what Starbucks has previously done to decent coffee.</p>
<p>Youâ€™ll recall Starbucksâ€™ success with <a href="http://arts.guardian.co.uk/news/story/0,,1372512,00.html">that Ray Charles album</a> emboldened them to tap into an apparently undersold adult yuppie music lover too lazy to go to a music store or download iTunes.</p>
<p>Now, I donâ€™t fear this because McCartneyâ€™s music sub-par. In fact, I fear it for the exact opposite reason.</p>
<p>Weâ€™ve seen how a massive distribution network like Wal-Mart can force suppliers to tailor their products, including <a href="http://select.nytimes.com/gst/abstract.html?res=F10615FC395A0C7B8DDDAC0894DB404482&amp;n=Top%2fReference%2fTimes%20Topics%2fSubjects%2fC%2fCensorship">shaping media like CDâ€™s &amp; DVDâ€™s</a>. I fear that this new move by Starbucks will only further mar the cultural diversity in this country and zap its creative personality until we are all a bunch of mindless, caffeine-addicted, soft pop-listening sycophants!</p>
<p>That being said, watch this particular blog posting come back to bite me in the {explicative deleted} when I am just getting out of business school, attempting to get a job with them.</p>
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		<title>20SMF Episode #60 &#8211; Suppa-Happi-Chibi-Fun Anime Marketing Expedition</title>
		<link>http://20somethingmarketing.com/2007/podcast/20smf-episode-60-%e2%80%93-suppa-happi-chibi-fun-anime-marketing-expedition/</link>
		<comments>http://20somethingmarketing.com/2007/podcast/20smf-episode-60-%e2%80%93-suppa-happi-chibi-fun-anime-marketing-expedition/#comments</comments>
		<pubDate>Wed, 28 Feb 2007 14:15:38 +0000</pubDate>
		<dc:creator>Jared</dc:creator>
				<category><![CDATA[Consumer Behavior]]></category>
		<category><![CDATA[Events]]></category>
		<category><![CDATA[Interviews]]></category>
		<category><![CDATA[Podcast]]></category>

		<guid isPermaLink="false">http://20somethingmarketing.com/2007/podcast/20smf-episode-60-%e2%80%93-suppa-happi-chibi-fun-anime-marketing-expedition/</guid>
		<description><![CDATA[The 20SM team heads out to an anime convention to better understand the marketing opportunity in the half-billion dollar US Japanese anime market.
Amanda conducts her first interview with the APPLEGEEKS guys and we discover why anime-fangirls love a certian type of manga.
Referenced Links:

APPLEGEEKS &#8211; Amanda&#8217;s Favorite Web Comic
Vidcast: Behind the Scenes &#8211; The Making of [...]]]></description>
			<content:encoded><![CDATA[<p>The 20SM team heads out to an anime convention to better understand the marketing opportunity in the half-billion dollar US Japanese anime market.</p>
<p>Amanda conducts her first interview with the APPLEGEEKS guys and we discover why anime-fangirls love a certian type of manga.</p>
<p><strong>Referenced Links:</strong></p>
<ul>
<li><a target="_blank" href="http://applegeeks.com/">APPLEGEEKS</a> &#8211; Amanda&#8217;s Favorite Web Comic</li>
<li><a title="Click To Activate Streaming Vidcast" href="javascript:lynkVideoPop(320,'1171979254');">Vidcast: Behind the Scenes</a> &#8211; The Making of This 20SM Episode</li>
<li><a target="_blank" title="Listen to the show before you click on this link...you'll be glad you did...esp if you are at work." href="http://www.boyslovebooks.com">Boys&#8217; Love Books</a> &#8211; Check Out Their Interesting Titles (I smell bookclub!!!)</li>
</ul>
<p><strong>Listen To Episode:</strong></p>
<p><a href="http://www.podtrac.com/pts/redirect.mp3?http://20somethingmarketing.com/shows/20SMF60.mp3">Download audio file (20SMF60.mp3)</a><br /></p>
<p><strong>Download Episode:</strong></p>
<p><em><a target="_blank" title="Right Click And Save As Here To Download" href="http://www.podtrac.com/pts/redirect.mp3?http://20somethingmarketing.com/shows/20SMF60.mp3"><img border="0" src="http://20somethingmarketing.com/graphics/blog/20SMmp3podcast.jpg" /></a><br />
</em><a target="_blank" href="http://www.podtrac.com/pts/redirect.mp3?http://20somethingmarketing.com/shows/20SMF60.mp3" /></p>
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<p align="center"><a target="_blank" href="http://phobos.apple.com/WebObjects/MZStore.woa/wa/viewPodcast?id=80949287&#038;s=143441"><strong>Subscribe Via iTunes</strong></a>| <a target="_blank" href="http://add.my.yahoo.com/rss?url=http://20somethingmarketing.com/feed"><strong>Subscribe Via Yahoo!</strong></a> | <a target="_blank" href="mailto:jared@20somethingmarketing.com"><strong>Send Us E-Mail</strong></a></p>
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		<title>20SMF Episode #49 &#8211; 20-Something Roundtable: Giz-Maniacs</title>
		<link>http://20somethingmarketing.com/2006/podcast/20smf-episode-49-20-something-roundtable-giz-maniacs/</link>
		<comments>http://20somethingmarketing.com/2006/podcast/20smf-episode-49-20-something-roundtable-giz-maniacs/#comments</comments>
		<pubDate>Thu, 21 Sep 2006 12:39:10 +0000</pubDate>
		<dc:creator>Jared</dc:creator>
				<category><![CDATA[Consumer Behavior]]></category>
		<category><![CDATA[Podcast]]></category>

		<guid isPermaLink="false">http://20somethingmarketing.com/2006/podcast/20smf-episode-49-20-something-roundtable-giz-maniacs/</guid>
		<description><![CDATA[Our 20SMF roundtable takes up digital lifestyles and the impact of 20-something media consumption.
Jared, Mikey, Mick, Ryan and Logan contemplate what Generations X and Y really want to see next from media marketing and the impact of growing entertainment empires like Apple, Netflix and XM.





&#160;

Show Notes:
- Introducing The Roundtable
- Apple vs. The World
- What 20-Somethings [...]]]></description>
			<content:encoded><![CDATA[<p>Our 20SMF roundtable takes up digital lifestyles and the impact of 20-something media consumption.</p>
<p>Jared, Mikey, Mick, Ryan and Logan contemplate what Generations X and Y really want to see next from media marketing and the impact of growing entertainment empires like Apple, Netflix and XM.</p>
<table width="100%" border="0" style="height: 160px">
<tr>
<td align="left">
<div align="center"><img src="http://20somethingmarketing.com/graphics/blog/showbanner.logan.small.jpg" /></div>
</td>
<td>&nbsp;</td>
<td>
<div align="left"><strong>Show Notes:</strong><br />
- Introducing The Roundtable<br />
- Apple vs. The World<br />
- What 20-Somethings Really Want From Media<strong> </strong></div>
<div align="left" />
<p align="left"><strong>Referenced Links:</strong><br />
- <a target="_blank" href="http://www.myspace.com/tgtyel624">Mickture Design</a><br />
- <a target="_blank" href="http://www.miketymikey.com/">MiketyMikey.com</a><br />
- <a target="_blank" href="http://www.myspace.com/logander">Logan&#8217;s MySpace Page &#8211; Please Be His Friend!</a></p>
</td>
</tr>
</table>
<p><strong>Podcast:</strong><br />
<a title="Podcast" target="_blank" href="http://www.podtrac.com/pts/redirect.mp3?http://20somethingmarketing.com/shows/20SMF49.mp3"> <img src="http://20somethingmarketing.com/graphics/podcast.gif" /></a>  <a title="Podcast" target="_blank" href="http://www.podtrac.com/pts/redirect.mp3?http://20somethingmarketing.com/shows/20SMF49.mp3"><br />
Right Click And â€˜Save Asâ€™ To Download Full Show</a></p>
<p><strong><a target="_blank" href="http://phobos.apple.com/WebObjects/MZStore.woa/wa/viewPodcast?id=80949287&#038;s=143441">Subscribe Via iTunes</a><a target="_blank" href="http://phobos.apple.com/WebObjects/MZStore.woa/wa/viewPodcast?id=80949287&#038;s=143441"> </a>| <a target="_blank" href="http://add.my.yahoo.com/rss?url=http://20somethingmarketing.com/feed">Subscribe Via Yahoo!</a> | <a target="_blank" href="mailto:jared@20somethingmarketing.com">Send Us E-Mail</a></strong><a target="_blank" href="mailto:jared@20somethingmarketing.com"> </a></p>
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		<title>Are MySpace &amp; Facebook Ready For Prime-Time Marketing?</title>
		<link>http://20somethingmarketing.com/2006/consumer-behavior/are-myspace-facebook-ready-for-prime-time-marketing/</link>
		<comments>http://20somethingmarketing.com/2006/consumer-behavior/are-myspace-facebook-ready-for-prime-time-marketing/#comments</comments>
		<pubDate>Thu, 07 Sep 2006 14:17:25 +0000</pubDate>
		<dc:creator>Jared</dc:creator>
				<category><![CDATA[Consumer Behavior]]></category>
		<category><![CDATA[Online Marketing]]></category>

		<guid isPermaLink="false">http://20somethingmarketing.com/2006/consumer-behavior/are-myspace-facebook-ready-for-prime-time-marketing/</guid>
		<description><![CDATA[The last few months have seen no less than potentially seismic shifts in the world of social-networking sites. First, a new cell phone comes out offering continual access to your MySpace account. Today, the feature headline for the Marketplace section of the Wall Street Journal is about Facebookâ€™s problems balancing new options with member privacy.

It [...]]]></description>
			<content:encoded><![CDATA[<p align="left"><img align="right" alt="MySpace-Facebook...Marketing Ready?" title="MySpace-Facebook...Marketing Ready?" src="http://20somethingmarketing.com/graphics/blog/girlonlaptop20SMF.jpg" />The last few months have seen no less than potentially seismic shifts in the world of social-networking sites. First, a new cell phone comes out offering continual access to your MySpace account. Today, the feature headline for the Marketplace section of the Wall Street Journal is about Facebookâ€™s problems balancing new options with member privacy.</p>
<div align="left" />
<p align="left">It seems like these two events, however unrelated, are the manifestation serious issues that will define how social networking can mature into an appealing medium for mainstream marketing. The proof of this is that even though the entertainment industry has found plenty of marketing opportunities with sites like MySpace, mainstream marketers have largely stayed away with a â€œwait and see approach.â€</p>
<div align="left" />
<p align="left">The reasons behind this might be many but it looks like for the most part, marketers have been waiting for proof that these sites can balance member privacy with advanced features and that they have the appeal and reach to become reliable marketing channels.</p>
<div align="left" />
<p align="left">If this is true, and these sites can indeed overcome issues associated with privacy and reliability, you might just see these two events as the beginning of the prime-time appeal for marketing with social networking sites.</p>
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		<title>Battle for The 20-Somethings</title>
		<link>http://20somethingmarketing.com/2006/work-life-balance/battle-of-the-20-somethings/</link>
		<comments>http://20somethingmarketing.com/2006/work-life-balance/battle-of-the-20-somethings/#comments</comments>
		<pubDate>Fri, 01 Sep 2006 12:16:27 +0000</pubDate>
		<dc:creator>Jared</dc:creator>
				<category><![CDATA[Consumer Behavior]]></category>
		<category><![CDATA[Work-Life Balance]]></category>

		<guid isPermaLink="false">http://20somethingmarketing.com/2006/work-life-balance/battle-of-the-20-somethings/</guid>
		<description><![CDATA[One of things I am most proud of on 20-Something Marketing is that we have become more than just an exploration of 20-something marketers&#8217; work-life and careers, but also a defender of the idea that young professional consumers are not always a bunch of fad-crazed, slacker fashion zombies.
You can then imagine my delight when I [...]]]></description>
			<content:encoded><![CDATA[<p>One of things I am most proud of on 20-Something Marketing is that we have become more than just an exploration of 20-something marketers&#8217; work-life and careers, but also a defender of the idea that <strong>young professional consumers are not always a bunch of fad-crazed, slacker fashion zombies</strong>.</p>
<p>You can then imagine my delight when I picked up the Wall Street journal today to find a feature on how clothing retailers are targeting Millennials as they did when they were teens. (Synopsis: Retailers like Abercrombie &#038; Fitch and Urban Outfitters are now creating one-off brand lines to sell over-priced versions of their teenie-bopper clothing to the 20-somethingâ€™s that had made up their client base 5-10 years agoâ€¦sort of like Pampers making adult incontinence diapers.)</p>
<p>The icing on the cake for the article was that the referenced 20-Something Inc, a marketing consulting group specializing in teaching companies how to target the Gen Y and Millennials market. This means that every Tom, Dick &#038; Harriet marketer interested in how to sell useless, soulless junk to our market segment is going to be seeking them out. I am also willing to bet dollars to doughnuts that more than one lands on this site as 20-Something Inc. has the homepage, www.twentysomething.com.</p>
<p><strong>To those of you who do land on this page by mistake, just remember when you ASSUME all 20-somethings are created equal, donâ€™t be offended if I tell you to go back to watching PBS and drinking your Ensureâ€¦</strong></p>
<p>PS &#8211; David Morrison, we should talk, buddyâ€¦</p>
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		<title>20SMF Episode #41 &#8211; MySpace: Cracking The Cool</title>
		<link>http://20somethingmarketing.com/2006/podcast/20smf-episode-41-myspace-cracking-the-cool/</link>
		<comments>http://20somethingmarketing.com/2006/podcast/20smf-episode-41-myspace-cracking-the-cool/#comments</comments>
		<pubDate>Thu, 08 Jun 2006 11:25:34 +0000</pubDate>
		<dc:creator>Jared</dc:creator>
				<category><![CDATA[Buzz Marketing]]></category>
		<category><![CDATA[Consumer Behavior]]></category>
		<category><![CDATA[Podcast]]></category>

		<guid isPermaLink="false">http://20somethingmarketing.com/2006/podcast/20smf-episode-41-myspace-cracking-the-cool/</guid>
		<description><![CDATA[Show Description:
What is cool? How does it come about and why is MySpace suddenly the epicenter of disseminating it? Questions galore but we consult tons of research including pieces by Malcolm Gladwell to answer them.
Show Notes:
I) How cool is &#8220;that?&#8221;
II) &#8216;Bottom&#8217;s Up,&#8217; pandadogs and other things that irritate us
III) A.B.M. Theory (Another Bloody Mailing)
IV) Game [...]]]></description>
			<content:encoded><![CDATA[<p><strong>Show Description:</strong><br />
What is cool? How does it come about and why is MySpace suddenly the epicenter of disseminating it? Questions galore but we consult tons of research including pieces by Malcolm Gladwell to answer them.</p>
<p><strong>Show Notes:</strong><br />
I) How cool is &#8220;that?&#8221;<br />
II) &#8216;Bottom&#8217;s Up,&#8217; pandadogs and other things that irritate us<br />
III) A.B.M. Theory (Another Bloody Mailing)<br />
IV) Game Plan: Can&#8217;t we all just get along</p>
<p><strong>Referenced Links:</strong><br />
<a target="_blank" href="http://20somethingmarketing.com/wp-admin/">The Coolhunt Article by Malcolm Gladwell</a>Great points about fashion from my personal hero<br />
<a target="_blank" href="http://marketingdiner.com">[The Marketing Diner]</a> â€“ The new show! Get it today!<br />
<a target="_blank" href="http://www.podtrac.com/audience/start-survey.aspx?ver=1&#038;pid=rmbsUXvqdzY$">20SMF Listener Survey</a> â€“Take Our Listener Survey</p>
<p><strong>Podcast:</strong><br />
<a target="_blank" title="Podcast" href="http://www.podtrac.com/pts/redirect.mp3?http://20somethingmarketing.com/shows/20SMF41.mp3"> <img src="http://20somethingmarketing.com/graphics/podcast.gif" /></a>  <a target="_blank" title="Podcast" href="http://www.podtrac.com/pts/redirect.mp3?http://20somethingmarketing.com/shows/20SMF41.mp3"><br />
Right Click And â€˜Save Asâ€™ To Download Full Show</a></p>
<p>or&#8230;send to your mobile phone:<br />
<a href="http://www.voiceindigo.com/ht/mobilize.do?aid=117&#038;rssid=21822&#038;eurl=http%3A//www.podtrac.com/pts/redirect.mp3%3Fhttp%3A//20somethingmarketing.com/shows/20SMF41.mp3"><img border="0" alt="[VoiceIndigo Mobilize - Listen to podcasts on your mobile phone]" src="http://www.voiceindigo.com/ht2/images/mobilize_this.gif" /></a></p>
]]></content:encoded>
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		<title>Ultimate Work-Life Survey Results Document</title>
		<link>http://20somethingmarketing.com/2006/work-life-balance/ultimate-work-life-survey-results-document/</link>
		<comments>http://20somethingmarketing.com/2006/work-life-balance/ultimate-work-life-survey-results-document/#comments</comments>
		<pubDate>Fri, 26 May 2006 15:22:06 +0000</pubDate>
		<dc:creator>Jared</dc:creator>
				<category><![CDATA[Consumer Behavior]]></category>
		<category><![CDATA[Millennials]]></category>
		<category><![CDATA[Work-Life Balance]]></category>

		<guid isPermaLink="false">http://20somethingmarketing.com/2006/work-life-balance/ultimate-work-life-survey-results-document/</guid>
		<description><![CDATA[The topline results for the ultimate worklife survey!

Click Here To Download It!
]]></description>
			<content:encoded><![CDATA[<p>The topline results for the ultimate worklife survey!</p>
<p><a target="_blank" title="eBook Survey Results" href="http://20somethingmarketing.com/shows/shownotes/20SMF%20Ultimate%20Work%20Life%20Survey%202006.pdf"><img alt="cover" id="image164" title="cover" src="http://20somethingmarketing.com/shows/2006/05/cover.jpg" /><br />
Click Here To Download It!</a></p>
]]></content:encoded>
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		<title>The Friday Line &#8211; Marketing Ethics?</title>
		<link>http://20somethingmarketing.com/2006/marketing/the-friday-line-marketing-ethics/</link>
		<comments>http://20somethingmarketing.com/2006/marketing/the-friday-line-marketing-ethics/#comments</comments>
		<pubDate>Fri, 19 May 2006 13:04:27 +0000</pubDate>
		<dc:creator>Jared</dc:creator>
				<category><![CDATA[Consumer Behavior]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Marketing Ethics]]></category>

		<guid isPermaLink="false">http://20somethingmarketing.com/2006/marketing/the-friday-line-marketing-ethics/</guid>
		<description><![CDATA[There is something you should know; I hate Starbucks!
I hate the overpriced coffee that tastes like scorched clay, I hate their retail strategy that essentially prices out smaller, privately owned coffee shops from prime locations and I hate the yuppie culture it inspires. The only thing I even remotely &#8220;like&#8221; about Starbucks is that provides [...]]]></description>
			<content:encoded><![CDATA[<p>There is something you should know; I hate Starbucks!</p>
<p>I hate the overpriced coffee that tastes like scorched clay, I hate their retail strategy that essentially prices out smaller, privately owned coffee shops from prime locations and I hate the yuppie culture it inspires. The only thing I even remotely &#8220;like&#8221; about Starbucks is that provides so much fodder for this marketing blog!</p>
<p>So, given my polarizing views of the coffee giant, imagine my dismay when I wandered into the office break room to see the <em>McPaper</em> (otherwise known as USA Today)<a target="_blank" title="McPaper Feature: Starshmucks" href="http://www.usatoday.com/money/industries/food/2006-05-18-starbucks-usat_x.htm">featuring Starbuck&#8217;s transformation of American culture as its cover story</a>!</p>
<p>Beyond java and the occasional baked good, the story explains, Starbucks is trying to branch into every facet of the entertainment industry. Well that&#8217;s just great. Starbucks has found its niche as the purveyor of high class for the masses! Beyond the obvious implications of diversifying a product line, though Starbucks may be able to do this, should they?</p>
<p>I assume that at some point, some columnist wrote about this type of conundrum during the rise of TV and TV Ads, but where does marketing stop playing off of culture and start <em>replacing</em> it?</p>
<p>With its massive retail distribution strategy, Starbucks can essentially dictate trends and influence consumer entertainment just by promoting one artist or medium over another. The sad thing is that by virtue of theÂ  &#8220;Starbucks Lifestyle&#8221; marketing tactic, many people will accept these dictated trends, without question.</p>
<p>This illustrates the rising power of marketing and raises some serious questions about how far we should go in trying to influence our audience.</p>
<p>Personally, I tend to try to focus on the individual in my marketing. I try to understand and promote their own vision of themselves through copy and imagery that asks questions and lets them fill in their own image of themselves.</p>
<p>Starbucks forces upon people a clean, no-fuss culture of coffee, style&#8230;and now art. Should we let Starbucks now replace our art galleries and other venues of cultural collaboration or should we start to ask some serious questions of marketing and the application of ethics?</p>
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		<title>Bitter Much?</title>
		<link>http://20somethingmarketing.com/2006/consumer-behavior/bitter-much/</link>
		<comments>http://20somethingmarketing.com/2006/consumer-behavior/bitter-much/#comments</comments>
		<pubDate>Mon, 10 Apr 2006 14:21:04 +0000</pubDate>
		<dc:creator>Jared</dc:creator>
				<category><![CDATA[Consumer Behavior]]></category>

		<guid isPermaLink="false">http://20somethingmarketing.com/2006/consumer-behavior/bitter-much/</guid>
		<description><![CDATA[If you are who you hang out with&#8230;then aparently I am a one bitter individual.
Keep in mind, this is not a commentary on my friends as much as it is a commnetary on what we all have in common. Even though I have friends from across the spectrums of race, ethnicity, sexual orientation and even [...]]]></description>
			<content:encoded><![CDATA[<p>If you are who you hang out with&#8230;then aparently I am a one bitter individual.</p>
<p>Keep in mind, this is not a commentary on my friends as much as it is a commnetary on what we all have in common. Even though I have friends from across the spectrums of race, ethnicity, sexual orientation and even level of co-dependancy, the thing that ties us all together is that we are all seriously bitter about one thing or another (culture, politics, media, etc.).</p>
<p>We&#8217;re not exactly what you call &#8216;happy&#8217; people. We are, in a word, intelectual. We are the ones that sat at the &#8216;other&#8217; table at lunch in elementary school. Now that we&#8217;re grown up, we think of ourselves as outside the mainstream of our respective cultures and that&#8217;s ok because frankly, it reinforces our ability to look down our noses at all the silly jocks and &#8220;cool&#8221; people now diligently working the registers at Starbucks.</p>
<p>The same reason we think of ourselves as outsiders is the same reason we are good at what we do. This is why we make great &#8220;go-to&#8221; creative people, lawyers, or even bloggers (thoough that&#8217;s debatable in my case). In life, we call it like we see it and have no problem what-so-ever seeing through the veneer of culturally pre-constructed &#8220;trends.&#8221;</p>
<p>If you try to tell us something is cool, we&#8217;ll say &#8220;so what?&#8221; If you try to make a rational argument, we argue back. We are an island unto our own bitter selves and gosh darn it, we like it that way.<br />
So how the hell do you market to this?</p>
<p>The only thing that we really care about is maintaining our elitest status.  Once you cater to that &#8211; you&#8217;re golden.</p>
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		<title>20SMF Episode #33 &#8211; An Apple A Day&#8230;</title>
		<link>http://20somethingmarketing.com/2006/marketing/20smf-episode-33-an-apple-a-day/</link>
		<comments>http://20somethingmarketing.com/2006/marketing/20smf-episode-33-an-apple-a-day/#comments</comments>
		<pubDate>Thu, 06 Apr 2006 09:49:21 +0000</pubDate>
		<dc:creator>Jared</dc:creator>
				<category><![CDATA[Consumer Behavior]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Podcast]]></category>

		<guid isPermaLink="false">http://20somethingmarketing.com/2006/marketing/20smf-episode-33-an-apple-a-day/</guid>
		<description><![CDATA[Show Description:
A lifestyle marketing debate with Sana, our VP, Canadian Affairs.  Apple&#8217;s 30th Birthday kicks off our discussion about technology, first adopters and &#8220;Flyover&#8221; country.
Show Notes:
I) Introducing Sana &#8211; VP, Canadian Affairs
II) Apple&#8217;s 30th B-Day
III) Addicted to iPods
IV) Stop Raising Your Hand, Sana&#8230;they can&#8217;t see you on a podcast
Referenced Links:
Work-Life Survey: Take it Before [...]]]></description>
			<content:encoded><![CDATA[<p><strong>Show Description:</strong><br />
A lifestyle marketing debate with Sana, our VP, Canadian Affairs.  Apple&#8217;s 30th Birthday kicks off our discussion about technology, first adopters and &#8220;Flyover&#8221; country.</p>
<p><strong>Show Notes:</strong><br />
I) Introducing Sana &#8211; VP, Canadian Affairs<br />
II) Apple&#8217;s 30th B-Day<br />
III) Addicted to iPods<br />
IV) Stop Raising Your Hand, Sana&#8230;they can&#8217;t see you on a podcast</p>
<p><strong>Referenced Links:</strong><br />
Work-Life Survey: <a href ="http://survey.20somethingmarketing.com">Take it Before April 15th!!!</a></p>
<p class="MsoNormal"><strong>Podcast:</strong><br />
<a target="_blank" href="http://www.podtrac.com/pts/redirect.mp3?http://20somethingmarketing.com/shows/20SMF33.mp3"><img width="151" height="38" border="0" src="http://www.20somethingmarketing.com/graphics/podcast.gif" /></a>
</p>
<p class="MsoNormal"><a target="_blank" href="http://www.podtrac.com/pts/redirect.mp3?http://20somethingmarketing.com/shows/20SMF33.mp3">Right Click And &#8216;Save As&#8217; To Download Full Show</a></p>
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		<title>20SMF Episode #31 &#8211; Questioning Culture: Gay, Straight, or Commercial</title>
		<link>http://20somethingmarketing.com/2006/marketing/20smf-episode-31-questioning-culture-gay-straight-or-commercial/</link>
		<comments>http://20somethingmarketing.com/2006/marketing/20smf-episode-31-questioning-culture-gay-straight-or-commercial/#comments</comments>
		<pubDate>Thu, 23 Mar 2006 11:30:19 +0000</pubDate>
		<dc:creator>Jared</dc:creator>
				<category><![CDATA[Consumer Behavior]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Podcast]]></category>

		<guid isPermaLink="false">http://20somethingmarketing.com/2006/marketing/20smf-episode-31-questioning-culture-gay-straight-or-commercial/</guid>
		<description><![CDATA[Show Description:
Does culture inspire marketing or does marketing inspire culture? Tired of just questioning certain accepted cultural norms &#8211; we question culture itself by using gay culture itself as a case study.  Starting with a gay history primer, marketing to gay culture is tracked through the last 4 decades with its impact on internalized [...]]]></description>
			<content:encoded><![CDATA[<p><strong>Show Description:</strong><br />
Does culture inspire marketing or does marketing inspire culture? Tired of just questioning certain accepted cultural norms &#8211; we question culture itself by using gay culture itself as a case study.  Starting with a gay history primer, marketing to gay culture is tracked through the last 4 decades with its impact on internalized culture.</p>
<p><strong>Show Notes:</strong><br />
I) The Trouble With Gay Culture<br />
II) Why Question?<br />
III) Gay Culture; Links to History; Pride Flag &#8211; symbol or logo?<br />
IV) Game Plan: Question Everything</p>
<p class="MsoNormal"><strong>Podcast:</strong><br />
<a target="_blank" href="http://www.podtrac.com/pts/redirect.mp3?http://20somethingmarketing.com/shows/20SMF31.mp3"><img width="151" height="38" border="0" src="http://www.20somethingmarketing.com/graphics/podcast.gif" /></a>
</p>
<p class="MsoNormal"><a target="_blank" href="http://www.podtrac.com/pts/redirect.mp3?http://20somethingmarketing.com/shows/20SMF31.mp3">Right Click And &#8216;Save As&#8217; To Download Full Show</a></p>
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