Archive for the Forum Discussion Topic category
Bye Bye Creatives, Bloggers, & Grease Monkeys
by Jared on March 29th, 2006
Don’t you just love it when magazines make profound statements about the future? That’s right - I’m talking FAST COMPANY Magazine!
Their newest issue features 6 jobs that won’t exist in 2016 and guess who doesn’t get the ax? Marketers! (At least the ones that happen to show their ROI from time-to-time).
I can’t say I am surprised by their predictions but it’s always fun to see what they do and do not say explicitly. Do you have thoughts on the matter?
20SMF Episode #23 – Direct Mail My Ass
by Jared on January 20th, 2006
Take another look at the pile of junk mail and unlock the unbridled power of the O.V.A.. (no, its not as spooky as the acronym suggests)
I) What The Heck Is Everyone Doing Back Here?
II) Political Communications Mania
III) Get O.V.A. Direct Mail
IV) Game Plan: Just Be

Click Here To Listen To The Podcast
Referenced Links:
20SMF MySpace Group
Attention: MySpace Members
by Jared on January 11th, 2006
Just to get our message out there to anyone that will here it, check out the new 20-Something marketing My Space group @ http://groups.myspace.com/20smf.
While you’re there - feel free to add me into your network!
Best,
Jared
Episode #16 – Marketing Bosses Anonymous
by Jared on November 17th, 2005
&eWe love our bosses, don’t we? Even if we don’t we have to tip our hats because its management up, down, and sideways that makes our lives interesting. We go over the 4 boss types as well as why screwing up may be good for us.
Show Notes:
I) Memo To Holiday Marketers
II) 4 Boss Types
III) News: Atlanta destination campaign and themes
IV) Mercury Retrograde and why it may be a good thing
Referenced Links:

Vote For The Show on Yahoo!

My Analysis of Atlanta’s new Ad Campaign

Click Here To Listen To The Podcast
- Jared
Forum Discussion Topic: How To Break Into Marketing
by Jared on November 4th, 2005
Here is a quick question from the viewer mail files:
G’day Jared;
What do you think is the best way for someone in my situation to gain
employment in the marketing field? Should I start working in a Computing
role with a company with a reputable Marketing department and then transfer
in once I have sufficient experience? Should I begin in any position in a
marketing department, until my education “kicks in”? Should I keep my
current job and find a volunteer role in Marketing?
Keep up the good work. Albert Maroochi is a boring as bat-shit, isn’t he?
–
Regards;
Kiran
Well Kiran - as I mentioned on Episode #14, I agree that you need to have a track record or education in marketing before you can really try to ‘break into’ it.
Let’s open up this question for discussion, shall we?
Click Here To Discuss/View The Topic
Episode #12 - Too Scary To Interview
by Jared on October 20th, 2005
Its almost Halloween so we are pulling out the stops to exploit it for all its worth! Interview with 20-Something Marketing Ghoul, Kristen Malo (The Fright Catalog), Halloween Marketing Hilarity and of course - News You Can Use!
Show Notes:
I) Halloween Commerce
II) Interview With Kristen Malo, Marketing Director - The Fright Catalog
III) News: Destination and Direct Marketing, Beer Pong Gone Wrong/ PR Quote of the Week
IV) Game Plan: Research and You Shall Find
Referenced Links:
FrightCatalog.com
America’s Promise
NEW DISCUSSION TOPIC: Direct Mail – How To Make It Less Annoying

Click Here To Listen To The Podcast
Forum Discussion Topic: INTERNET MARKETING REVENUE
by Jared on October 7th, 2005
Per Episode #10, lets open up our first ever forum discussion. This week, we tackle internet-based revenue….
Traditionally, internet-based business models have existed through one major source, click-through revenue. Are there new ways of doing things? What’s worked for you in the past? Let’s get some brainstorming going:





