20-Something Marketing » Forum Discussion Topic

Bye Bye Creatives, Bloggers, & Grease Monkeys

Jared — Wed, 29 Mar 2006 14:24:13 +0000

Don’t you just love it when magazines make profound statements about the future? That’s right – I’m talking FAST COMPANY Magazine!

Their newest issue features 6 jobs that won’t exist in 2016 and guess who doesn’t get the ax?Â Marketers! (At least the ones that happen to show their ROI from time-to-time).

I can’t say I am surprised by their predictions but it’s always fun to see what they do and do not say explicitly.Â Do you have thoughts on the matter?

20SMF Episode #23 â€“ Direct Mail My Ass

Jared — Fri, 20 Jan 2006 11:58:24 +0000

Take another look at the pile of junk mail and unlock the unbridled power of the O.V.A.. (no, its not as spooky as the acronym suggests)

I) What The Heck Is Everyone Doing Back Here?
II) Political Communications Mania
III) Get O.V.A. Direct Mail
IV) Game Plan: Just Be

Click Here To Listen To The Podcast

Referenced Links:
20SMF MySpace Group

Attention: MySpace Members

Jared — Wed, 11 Jan 2006 14:16:23 +0000

Just to get our message out there to anyone that will here it, check out the new 20-Something marketing My Space group @ http://groups.myspace.com/20smf.

While you’re there – feel free to add me into your network!

Best,
Jared

Episode #16 â€“ Marketing Bosses Anonymous

Jared — Thu, 17 Nov 2005 01:47:04 +0000

&eWe love our bosses, donâ€™t we? Even if we donâ€™t we have to tip our hats because its management up, down, and sideways that makes our lives interesting. We go over the 4 boss types as well as why screwing up may be good for us.

Show Notes:
I) Memo To Holiday Marketers
II) 4 Boss Types
III) News: Atlanta destination campaign and themes
IV) Mercury Retrograde and why it may be a good thing

Referenced Links:

Vote For The Show on Yahoo!

My Analysis of Atlanta’s new Ad Campaign

Click Here To Listen To The Podcast

- Jared

Forum Discussion Topic: How To Break Into Marketing

Jared — Thu, 03 Nov 2005 19:49:40 +0000

Here is a quick question from the viewer mail files:

G’day Jared;

What do you think is the best way for someone in my situation to gain
employment in the marketing field? Should I start working in a Computing
role with a company with a reputable Marketing department and then transfer
in once I have sufficient experience? Should I begin in any position in a
marketing department, until my education “kicks in”? Should I keep my
current job and find a volunteer role in Marketing?

Keep up the good work. Albert Maroochi is a boring as bat-shit, isn’t he?

–
Regards;
Kiran

Well Kiran – as I mentioned on Episode #14, I agree that you need to have a track record or education in marketing before you can really try to ‘break into’ it.

Let’s open up this question for discussion, shall we?
Click Here To Discuss/View The Topic

Episode #12 – Too Scary To Interview

Jared — Wed, 19 Oct 2005 23:12:58 +0000

Its almost Halloween so we are pulling out the stops to exploit it for all its worth! Interview with 20-Something Marketing Ghoul, Kristen Malo (The Fright Catalog), Halloween Marketing Hilarity and of course – News You Can Use!

Show Notes:
I) Halloween Commerce
II) Interview With Kristen Malo, Marketing Director – The Fright Catalog
III) News: Destination and Direct Marketing, Beer Pong Gone Wrong/ PR Quote of the Week
IV) Game Plan: Research and You Shall Find

Referenced Links:
FrightCatalog.com
Americaâ€™s Promise
NEW DISCUSSION TOPIC: Direct Mail â€“ How To Make It Less Annoying

Click Here To Listen To The Podcast

Forum Discussion Topic: INTERNET MARKETING REVENUE

Jared — Fri, 07 Oct 2005 12:28:48 +0000

Per Episode #10, lets open up our first ever forum discussion. This week, we tackle internet-based revenue….

Traditionally, internet-based business models have existed through one major source, click-through revenue. Are there new ways of doing things? What’s worked for you in the past? Let’s get some brainstorming going:

Click Here To View The Post