The final episode of the 20-Something Marketing podcast…sort of. Tune in to hear what’s happening.

Leave us your comments, questions and suggestions on the show notes!
Referenced Links:

• Marketing Diner Blog

Listen To Episode:

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Brief introduction of a brand new contributor to 20-Something Marketing. We also list out the top 3 lessons learned in upward management.

• Owen Accelerator (OwenBlogger’s Blog)
• The Marketing Diner
• Follow Me On Twitter!

Listen To Episode:

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Technorati Tags: MBA, owen accelerator, upward management, Vanderbilt

My friend Steph called me this morning to alert me to the fact that a recent post I did on my business school blog at OwenBloggers.com was quoted in a recent web-article on the word “w00t;”

“But w00t has done just the opposite: it started on the keyboard, made its way into SMS texting, then into writing, until it was finally spoken out loud….”This momentous selection is just another sign that the American lexicon is increasingly defined not by scholars but by raving lunatic bloggers like us,” writes Jared, a blogger on Owenbloggers.com”

Now normally, I don’t consider a ton of what I write to appeal to mass audiences. In fact, the very nature of writing about business and marketing makes me, by default, a niche blogger. That’s exactly why when someone tells me that a popular newsmagazine thinks I am on-point enough to cite, I begin to realize that blogging is a much more powerful tool than most people think.

Think about it, where else would you be able to add “have been quoted in Newsweek” to your list of accomplishments in an interview?

Technorati Tags: blogging, w00t

Today, 20-Something Marketing added another new contributor. Daksh has a fantastic, global view of marketing and his voice will add new depth and perspective to the blog. Here’s an introduction to him, in his own words.

It is a privilege to share some thoughts at this fantastic forum. Jared, thank you so much for being so kind and inviting me.

About me

My name is Daksh, and I am based out of India’s capital city New Delhi. I hold a technology mba and an undergraduate in computers engineering from Indian schools. I also have a KM certification from LTU, Sweden. Apart from 20-Something Marketing I blog here at http://themarketingblog.wordpress.com

Jared and I

My friendship with Jared dates back to the time since he had launched his podcast on iPhone ( mind you it has been quite a while since that podcast was featured. At that time probably Jared was one of the earliest podcasters to feature a show on iPhone.

Since then, thanks to our common interests in blogging, podcasting and not to forget “marketing” have lead to many discussions among the two of us. Be it the b-school scenario in US, be it podcasting or even rural marketing in India. Coming back to Jared, what I like about Jared is the manner in which he conducts his podcasts.

A background in technology coupled with an MBA degree makes me more of a techno-marketer. Probably, that is the reason why I am here to lend in some more inputs to this rocking platform for 20 somethings..

Allright, I would sign-off right now and would be back with an interesting story in my next post.

Daksh
http://themarketingblog.wordpress.com

This individual would take over an established marketing blog and podcast with a strong online brand, network affiliations and a built-in audience of over 800+ listeners per episode/4,000 unique visitors to the site.

Responsibilities Would Include:

• Writing, producing and recording content relevant to the lives of 20-something professionals
• Trend-spotting for relevant marketing strategies concerning or targeting the 20-something demographic
• Innovating growth strategies for the blog and podcast
• Creating and driving the creative vision of the “20-Something Marketing” brand and concept

Potential Requirements:

• Strong writer, preferably with previous blogging experience
• Creative, self-starter willing to push boundaries in variety/depth of content
• Passion for business and marketing
• Outgoing personality
• Access to, or willingness to invest in, computer-based microphone or connected equipment (Mac OS +++)
• BA/BBA with a major in marketing, business, communications and/or journalism preferred

Compensation:
• Experience: The host position has been traditionally un-paid but offers an un-paralleled opportunity for networking, to advance a personal brand, gain experience in web 2.0 marketing tactics or to position them for a Masters or MBA application.
• Revenue Sharing: If so desired, the incoming host would have an opportunity to explore sponsorship or merchandising opportunities of which they would be able to keep ALL profits.

This position is an excellent opportunity for someone to become an established blogger without having to build a blog themselves. The selected host would be asked to commit to a single season, with show production spaced evenly along that time frame.

To Apply:
• Send your resume and a quick cover e-mail to jared@20somethingmarketing.com

Serious applicants only, please.

First off, thanks for continuing to read and listen to 20-Something Marketing.  Judging by the influx of comments and questions, its really great to see that our content is continuing to hit a chord with 20-something professionals.

Second, please welcome John Dawe, the first regular contributor (other than myself) to 20SM. 

John is going to be able to pick up the intellectual slack in the area of web marketing where I can only pretend to dabble as an “expert.”  His background as a marketing consultant is well-suited for this role and you can see his first official post below.  Please make him feel welcome by leaving him some comments and letting us know if you have any web marketing questions you think he can answer.

Lastly, with my move to Nashville rapidly approaching and the demands on my time are becoming numerous, I haven’t been able to get down to putting out a new show. 

Not only am I trying get the Marketing Diner off to a fantastic start, but I am also already having to face the reality of homework for the first time in four years (it’s a quantitative boot camp since marketers are apparently prone to forgetting everything about basic math).

What this all means is that you will see at least a couple more episodes this summer (including highlights of my trip to VA beach), but if you are looking for fresh content – get your browser over to the Marketing Diner where we are putting out new shows on a regular basis.

Again, its awesome to have readers like you and I really am working hard to keep the ideas flowing.

Usually, summer is the time you take a break. This year however, between the debut of The Marketing Diner and school starting on Aug 13th, you can imagine that a break is the last thing I am going to get. There are times, however, when you get that pang of hunger for inspiration. There are times that just lend themselves to being the right time to come up with that next great idea.

For this, I wanted to pose the question to you, the people that make this “big idea” worthwhile. What should we do with the show? What is the next big idea for “20-Something Marketing?”

Here are some ideas that I batted around in my head:

1) Create an feature series guide on how to survive life as a 20-Something professional
2) Pass the torch onto a new host
3) Discontinue new content creations and focus on MD and OB, exclusively..

This is the time to comment, or if not to publicly comment to e-mail me and tell me what you think. Should the show go on?

Show Description:

The marketing diner is a show…ok, a podcast about one thing: marketers feeding their brands, not their egos.

In other words; this is what happens when three marketers get together, drop the pretenses and examine the trends, creative politics and elements of consumer culture that drive real results for real organizations…all while having a hell of a lot of fun doing it!

First Episode:

MDiner Episode #2.1 – Web 2.0…is it, really?

The Marketing Diner is back and it’s got a beef with Web 2.0…

Why start out a marketing podcast about marketing web 2.0? Because we’re that serious about seperating the marketers that can use it to feed their brands from those that use just use it to feed their egos. (yes, we see the irony, now just get on with it!)

Tune in for the debut of our re-branded show, meet the new hosts and see the begining of the next powerhouse, marketing podcast.

…as an aside, this has been an incredible project to start and it promises to be an excellent next step if you are hungry for intense discussion about the most pressing issues in marketing and business today. Check it out at http://marketingdiner.com.

This just in: an integrated marketing campaign my department took on in 2006 has just been declared a finalist in the annual AMA-DC M Awards.

The campaign, dubbed RIGHT SIZE SOLUTIONS, was designed to leverage multiple medium (yes, including podcasts) in order to shift perceptions about our companies’ products and services. Apparently, the results were enough to get us into the top 3 of the Best B2B Integrated Marketing Campaign of 2006 category.

This means that this Thursday, I will be taking the show on the road to podcast from the M Awards.

Now…all that’s left to do is figure out what to wear!

It’s Thursday morning, 8:30 am and I’ve been in the office for 45 minutes. I’ve already…

• Written one stop-gap sidebar article for our magazine,
• Sent out 5 e-mails on 3 different projects,
• Had a pedi-conference with the CEO,
• And been given a mini-lecture by my boss about the chain of command because of said pedi-conference.

….I can already tell today is going to be a good day.

The point of this post is more just a re-cap more than anything else.

The iTunes Feed

I realize the iTunes feed has been wonky and I am taking steps to correct it. In fact, look for the last three episodes to be re-posted in rapid succession to get things straight in case you’ve been wondering why you’ve been getting old episodes under new titles.

Owen Welcome Weekend

Yes, I will be in Nashville this weekend for Vanderbilt-Owen’s Welcome Weekend. Look for blog postings at my OwenBloggers Feed as well as plenty of photos and/or video depending on how well I can balance things.

Next Episode

While I was in Atlanta, I did complete a new episode – more of a rant than anything else – and that should go up this weekend.

This should cover just about everything but in the meantime, send some love because I am totally in the marketing weeds right now and need to keep this momentum going to dig myself out.

Things on my end have been going well for the most part but there are a few aspects of my life that have completely drained me creatively. The ironic thing is that it’s taken a rainy day and a decision to get up early to hide myself in coffee and the WSJ to realize it.

As you can imagine, OwenBloggers has consumed a lot of my time just trying to get used to producing a new segment that will work for a more targeted, high-stakes audience. Add onto that the production complexities of an entirely new show concept, a mind-numbing regular workload and a romantic situation that I can’t figure out for the life of me and you’ve pretty much got yourself a horse race.

Ultimately, I just wanted to let you know that barring some catastrophic incident I will get out some sort of show early next week and it WILL include the interview with my boss that I have been promising. I will repeat – you will hear directly from my boss in my next episode.

Till next week folks, send some comment love because lord knows I could use some about now….

Until then, I have set up a way for 20SM fans to sign up for alerts when we do go live….

Click here and sign up to get a first-look at the new Marketing Diner show!

• We are up 7-10% per episode with 500 adjusted listeners per episode (how many people listen to the show within one month of its posting).
• In the longer term, each episode gets its total listnership doubled after that first month as people are routinely going back and listening to older content.

We are also benefiting from another estimated 1000+ listeners per show thanks to OutRadio2, an internet radio station in Australia that has just begun re-broadcasting our shows on a regular schedule.

Thanks to everyone who is making this show a success and look out for more great content coming your way soon!

PS: We are also back on top of the Yahoo! Top 10 Business Podcast rankings so feel free to go leave a review if you haven’t already done so!

]]> http://20somethingmarketing.com/2007/housekeeping/media-alert/update-on-20sm-listenership-statistics/feed/ 0 http://20somethingmarketing.com/2007/housekeeping/media-alert/20sm-promotes-amanda-to-associate-executive-producer/ http://20somethingmarketing.com/2007/housekeeping/media-alert/20sm-promotes-amanda-to-associate-executive-producer/#comments Fri, 09 Feb 2007 13:54:29 +0000 Jared http://20somethingmarketing.com/2007/housekeeping/media-alert/20sm-promotes-amanda-to-associate-executive-producer/

20-Something Marketing, the internet’s premier audio resource for marketing business and life for and by 20-something professionals is pleased to announce the promotion of Amanda to the position of Associate Executive Producer.

In her new position, Amanda will assume responsibility for not much more than she was doing previously in her position as Vice President of Randomness, which included serving as co-host/comic relief/camerawoman for 20SM’s bonus vidcasts. Her new role, will however, will include an increased presence as a regular co-host of the podcast as well as representing the show on special assignments that will include – but are not limited to – covering anime culture, ridiculous pop trends and keeping the primary host sane.

“It was an easy choice,” said Jared, 20-Something Marketing’s chief contributor and host. “After about a bottle of wine each, I am pretty sure I would have done a lot worse. The way I see it, this was a way to limit the damage.”

You see, in an attempt to take what I’ve learned in the last year or so about podcasting and the power of the internet, I’ve also been taking notes on how a medium like this can be integrated into a more traditional marketing plan. This meticulous effort came to a head a couple of months ago when I finally drew up a plan that convinced our CEO and SVPs that we could use this medium to reach a younger audience and to tout the expertise of certain executives.

So for the last couple of weeks, I have been getting our company’s show ready to debut for our internal audiences leaving me very little time to work on my own show. It’s an experience that explains to me why most chefs hate to cook for themselves after a long day cooking for others. In particular, there is only so much time one person can spend in front of an audio editor.

Combine that experience with drafting MBA admissions essays and tracking down my old boss to ask him for a recommendation and you’ve got yourself 2 weeks of very little free time to spare.

To make it up to you, I am going to forgo the episode I have in production and do another edition of the 20-Something Roundtable tonight. So look for a new show tomorrow morning featuring a “round-the-horn-esque” MBA Spin report from my first MBA interview.

Cheers!

Best,
Jared