Be Careful What You Blog About, People May Just Take You Seriously

by Jared on December 15th, 2007

Ever wonder what it would feel like to have one of your best friends calls you up to ask, “did you know you were quoted in Newsweek?” Yeah, now I know.

My friend Steph called me this morning to alert me to the fact that a recent post I did on my business school blog at OwenBloggers.com was quoted in a recent web-article on the word “w00t;”

“But w00t has done just the opposite: it started on the keyboard, made its way into SMS texting, then into writing, until it was finally spoken out loud….”This momentous selection is just another sign that the American lexicon is increasingly defined not by scholars but by raving lunatic bloggers like us,” writes Jared, a blogger on Owenbloggers.com”

Now normally, I don’t consider a ton of what I write to appeal to mass audiences. In fact, the very nature of writing about business and marketing makes me, by default, a niche blogger. That’s exactly why when someone tells me that a popular newsmagazine thinks I am on-point enough to cite, I begin to realize that blogging is a much more powerful tool than most people think.

Think about it, where else would you be able to add “have been quoted in Newsweek” to your list of accomplishments in an interview?

Technorati Tags: blogging, w00t

Media Alert: 20-Something Marketing Adds New Global Contributor

by dash on July 17th, 2007

Chief Contributor’s Note:

Today, 20-Something Marketing added another new contributor. Daksh has a fantastic, global view of marketing and his voice will add new depth and perspective to the blog. Here’s an introduction to him, in his own words.

It is a privilege to share some thoughts at this fantastic forum. Jared, thank you so much for being so kind and inviting me.

About me

My name is Daksh, and I am based out of India’s capital city New Delhi. I hold a technology mba and an undergraduate in computers engineering from Indian schools. I also have a KM certification from LTU, Sweden. Apart from 20-Something Marketing I blog here at http://themarketingblog.wordpress.com

Jared and I

My friendship with Jared dates back to the time since he had launched his podcast on iPhone ( mind you it has been quite a while since that podcast was featured. At that time probably Jared was one of the earliest podcasters to feature a show on iPhone.

Since then, thanks to our common interests in blogging, podcasting and not to forget “marketing” have lead to many discussions among the two of us. Be it the b-school scenario in US, be it podcasting or even rural marketing in India. Coming back to Jared, what I like about Jared is the manner in which he conducts his podcasts.

A background in technology coupled with an MBA degree makes me more of a techno-marketer. Probably, that is the reason why I am here to lend in some more inputs to this rocking platform for 20 somethings..

Allright, I would sign-off right now and would be back with an interesting story in my next post.

Daksh
http://themarketingblog.wordpress.com

Media Alert: Marketing Diner 2.0 Has Launched!!!!

by Jared on May 24th, 2007

Friends, marketers, business-people…lend me your ears! 20SM is proud to annouce the re-launch of the The Marketing Diner…

Show Description:

The marketing diner is a show…ok, a podcast about one thing: marketers feeding their brands, not their egos.

In other words; this is what happens when three marketers get together, drop the pretenses and examine the trends, creative politics and elements of consumer culture that drive real results for real organizations…all while having a hell of a lot of fun doing it!

First Episode:

MDiner Episode #2.1 - Web 2.0…is it, really?

The Marketing Diner is back and it’s got a beef with Web 2.0…

Why start out a marketing podcast about marketing web 2.0? Because we’re that serious about seperating the marketers that can use it to feed their brands from those that use just use it to feed their egos. (yes, we see the irony, now just get on with it!)

Tune in for the debut of our re-branded show, meet the new hosts and see the begining of the next powerhouse, marketing podcast.

…as an aside, this has been an incredible project to start and it promises to be an excellent next step if you are hungry for intense discussion about the most pressing issues in marketing and business today. Check it out at http://marketingdiner.com.

We’re Going To The AMA-DC M Awards!

by Jared on May 15th, 2007

This just in: an integrated marketing campaign my department took on in 2006 has just been declared a finalist in the annual AMA-DC M Awards.

The campaign, dubbed RIGHT SIZE SOLUTIONS, was designed to leverage multiple medium (yes, including podcasts) in order to shift perceptions about our companies’ products and services. Apparently, the results were enough to get us into the top 3 of the Best B2B Integrated Marketing Campaign of 2006 category.

This means that this Thursday, I will be taking the show on the road to podcast from the M Awards.

Now…all that’s left to do is figure out what to wear!

Update on 20SM Listenership Statistics

by Jared on February 27th, 2007

Every once in a while, I like to keep you guys abreast of how many people are listening to 20SM and if we are, indeed, making an impact in the blogosphere. I am glad to say that I did some analysis of our stats today and here is what I found out:

• We are up 7-10% per episode with 500 adjusted listeners per episode (how many people listen to the show within one month of its posting).
• In the longer term, each episode gets its total listnership doubled after that first month as people are routinely going back and listening to older content.

We are also benefiting from another estimated 1000+ listeners per show thanks to OutRadio2, an internet radio station in Australia that has just begun re-broadcasting our shows on a regular schedule.

Thanks to everyone who is making this show a success and look out for more great content coming your way soon!

PS: We are also back on top of the Yahoo! Top 10 Business Podcast rankings so feel free to go leave a review if you haven’t already done so!

20SM Promotes Amanda to Associate Executive Producer

by Jared on February 9th, 2007

20-Something Marketing, the internet’s premier audio resource for marketing business and life for and by 20-something professionals is pleased to announce the promotion of Amanda to the position of Associate Executive Producer.

In her new position, Amanda will assume responsibility for not much more than she was doing previously in her position as Vice President of Randomness, which included serving as co-host/comic relief/camerawoman for 20SM’s bonus vidcasts. Her new role, will however, will include an increased presence as a regular co-host of the podcast as well as representing the show on special assignments that will include - but are not limited to - covering anime culture, ridiculous pop trends and keeping the primary host sane.

“It was an easy choice,” said Jared, 20-Something Marketing’s chief contributor and host. “After about a bottle of wine each, I am pretty sure I would have done a lot worse. The way I see it, this was a way to limit the damage.”

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