Archive for the Internet Marketing category
Podcasting Reasserts It’s Relavence
by Jared on February 4th, 2008
Reposted From my OwenBoggers.com Blog
After about two years of stagnant growth, podcast audiences are now expected to grow 251% to 65 million by 2012, according to a new eMarketer article.
This news is not that surprising since podcast growth has been on the rise since many mainstream media outlets like CNN, NBC and the BBC have adopted the technology.
What’s really interesting about this is that it’s not the big media guys that are benefiting, financially. It’s the smaller businesses and content producers that are getting the majority of the new dollars being spent on podcast advertising, which is also expected to grow to $435 Million by 2012 (it’s somewhere in the neighborhood of $143 Million right now).
What this means for businesses is that podcasting has reasserted itself as a way to target niche audiences and demonstrate product-area expertise. As a veteran podcaster - and you know I had to mention it at some point - this is a welcome validation of many hours spent convincing executives that the medium was worth it.
Ultimately, I think you’ll see a lot of businesses flock to podcasting as a way to create content in and around their products. I also think that consumers, as the digital music player market grows and becomes even more mobile with the advent of 3G phones, will continue the trend of seeking out more targeted and personal alternatives to traditional radio.
Technorati Tags: emarketer, OwenBloggers, podcast, podcasters, podcasting, podcast growth, strategy
The Web, Take Two
by John Dawe on June 16th, 2007
I recently read an article on Web 2.0 in RevenueToday Magazine. It’s a good primer if you’re moving into Web 2.0 marketing, or want to explain to your mom what you do for a living!
The Web, Take Two (link) - from RevenueToday.com
“Like new confections spilling out of Willy Wonka’s chocolate factory, the brain trusts at Web companies big and small over the last three years or so have spun out a brand new Web. Like candy, this version of the Web is flashier, full of speed, comes in a cool wrapper, has good stuff inside and is highly addictive.”
This is a great article on Web 2.0 and how smart businesses are tapping younger consumers by appealing to their tech-savvy lifestyle.
You can also sign up to receive a free subscription to Revenue Magazine at the site, which is full of great content.
Mac Safari 3 to Windows: "I will eat your soul!"
by Jared on June 13th, 2007
When Steve Jobs announced that Safari would be avalible on Windows, I have to say that I screamed little a giddy school kid.
Courtesy: Apple Inc.
The two reasons for this unabashed strangeness were:
- It’s a great strategic move for Apple and
- I love Safari/hate Windows/think Firefox is overrated. You do the math…
To the point that its a great strategic move; web browsers have always been a beachhead for software developers. This move allows Apple to advance its agenda of convincing people that the Mac OS is superior to anything else out there. And let me tell you, it is!
With the exception of the first time I opened the window (it automatically ported my settings) this thing is like lightning! Its faster than Firefox, sleeker in design than IE 8 and its Mac!
Now, I am not a tech blogger nor am I an it nerd but this program really is fantastic and you should try it, if only for the fact it gives you another browser option.
20SMF Episode #48 - Snakes on a 20-Something
by Jared on September 13th, 2006
Did the movie Snakes on a Plane invalidate “Web 2.0†as an effective marketing medium or did it prove that insane movie fans are just that…insane movie fans?
Brian Finkelstein, author and creator of SnakesOnABlog.com (>>), sits down to do some post-snakes analysis on the buzz generated around the recently-released horror flick as we debate the future of fan-generated content and its impact on movie marketing.
Show Notes:
- No, its not just another Web 2.0 discussion
- MBA Spin: GMAT on a Plane
- Interview: Brian Finkelstein - Author/Creator, snakesonablog.com
- Game Plan: Intelligence vs. Intuition
Referenced Links:
- The Most Eloquent Progenitor?: 20SMF Learn Out Loud Review
Podcast:
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Episode #18 – The Marketing|Dating Connection
by Jared on December 1st, 2005
What do on-line dating and marketing have in common? The absolute need to make a connection. This week the founder of the gay, jewish dating site qjew.com sits down to talk about breaking through the X Factor and creating connections on-line and in person.Show Notes:I) The Marketing|Dating ConnectionII) The How, Why, and 3 Components Of ConnectionsIII) Interview with Founder - QJew.comIV) Game Plan: Make A Connection Personal, Make It Specific, Make It Work For YouReferenced Links:QJew.comWashington Blade Article On Podcasting - Featuring 20SMFBest Boss Story ContestClick Here To Listen To The Podcast
Forum Discussion Topic: INTERNET MARKETING REVENUE
by Jared on October 7th, 2005
Per Episode #10, lets open up our first ever forum discussion. This week, we tackle internet-based revenue….
Traditionally, internet-based business models have existed through one major source, click-through revenue. Are there new ways of doing things? What’s worked for you in the past? Let’s get some brainstorming going: