Archive for the Interviews category
20SMF Episode #63 – Mind Over Media
by Jared on April 12th, 2007
With media feeding a culture of social and intellectual mediocrity – are there any fresh ideas on how to change the state of things? Just such a guest, we have found!
Nina Boski of LifeBites Media drops by to discuss media, entrepreneurship and finding your own professional balance.
Show Notes:
- It happened at a business school reception…
- Interview: Nina Boski, LifeBites Media
- Game Plan: Be A Hero
Referenced Links:
- Sneak A Peak – Marketing Diner
- LifeBites.com – LifeBites Media
- Nina’s Book – The Spirit of Women Entrepreneurs
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20SMF Episode #60 – Suppa-Happi-Chibi-Fun Anime Marketing Expedition
by Jared on February 28th, 2007
The 20SM team heads out to an anime convention to better understand the marketing opportunity in the half-billion dollar US Japanese anime market.
Amanda conducts her first interview with the APPLEGEEKS guys and we discover why anime-fangirls love a certian type of manga.
Referenced Links:
- APPLEGEEKS – Amanda’s Favorite Web Comic
- Vidcast: Behind the Scenes – The Making of This 20SM Episode
- Boys’ Love Books – Check Out Their Interesting Titles (I smell bookclub!!!)
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20SMF Episode #55 – No, You Don’t Have To Dumb It Down
by Jared on December 14th, 2006
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 | Former Top Chef Stephen Asprinio joins the show for a discussion on reaching your audience without dumbing down the value of your expertise. Â
Referenced Links:
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Podcast:
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20SMF Episode #53 – On The Road With MBA Spin
by Jared on November 16th, 2006
On the road for MBA Admissions Interviews; Clay Lee (AKA – The Gay Apprentice); Game Plan: Learning To Let Go.
Oh, and in case you’re wondering we are on the 5th version of our album art and promise not to change it again…maybe.
Show Notes:
- MBA Spin: Tips for the MBA Admissions Interview
- OFW Feature: Clay Lee – The first gay contestant on NBC’s “The Apprentice”
- Game Plan: Letting Go
Referenced Links:
- Clay’s Website – Real Estate in College Station, TX
- Out for Work – GLBT & Ally Undergraduate Career Conference
Podcast:
20SMF Episode #48 – Snakes on a 20-Something
by Jared on September 13th, 2006
Did the movie Snakes on a Plane invalidate “Web 2.0†as an effective marketing medium or did it prove that insane movie fans are just that…insane movie fans?
Brian Finkelstein, author and creator of SnakesOnABlog.com (>>), sits down to do some post-snakes analysis on the buzz generated around the recently-released horror flick as we debate the future of fan-generated content and its impact on movie marketing.
Show Notes:
- No, its not just another Web 2.0 discussion
- MBA Spin: GMAT on a Plane
- Interview: Brian Finkelstein – Author/Creator, snakesonablog.com
- Game Plan: Intelligence vs. Intuition
Referenced Links:
- The Most Eloquent Progenitor?: 20SMF Learn Out Loud Review
Podcast:
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20SMF Episode #36 – What The Huckabuck?
by Jared on April 27th, 2006
Show Description:
Countdown to New Orleans JazzFest kicks off with an interview with Blake Killian and Chris Schultz from Huckabuck.com, a new, Nola-based web search engine. We go into what it takes to build a successful story, a successful marketing campaign and maybe, just maybe they let slip an EXCLUSIVE SNEAK PEAK AT THEIR JAZZFEST PR STUNT!!!
Show Notes:
I) Build Something
II) Interview With Huckabuck.com’s Blake Killian (Marketing Director) and Chris Schultz (President/Founder)
IV) Game Plan: BBDO’s Fairy Flub
Referenced Links:
Huckabuck.com – Meta Search Engine
BrainJams – “Un-Conferencesâ€
Podcast:
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20SMF Episode #32 – Buzz ‘da Word
by Jared on March 29th, 2006
Show Description:
Word of mouth marketing is hot! What is it, why do we care, and what is BzzAgent Marketing? Interview features Joe Chernov, PR Director for what FAST COMPANY acclaims as the next big marketing agency, BzzAgent!
Show Notes:
I) Intro, Notes on #31
II) Response to AMA Marketing News on GLBT Market Segment
III) Interview With Joe Chernov, PR Director – BzzAgent Marketing
IV) Game Plan: Don’t Be Cheap!
Referenced Links:
Feature Segment: Bzz Agent Marketing
Poetic, Spiritual & Worth Checking Out:Nillo’s Night
Say Congrats to Wendy on Her Engagement!: Kinetic Ideas: A Marketing Blog written by Wendy Maynard, the Marketing Maven!
Podcast:
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20SMF Episode #27 – The Hostile Takeover – or – Commemorating Black History Month
by Jared on February 22nd, 2006
Show Description:
In honor of black history month, Howard University business students take over the show to talk about black entrepreneurs, successes and making it in a big world. Jared participates, but has a “late arrival†– muh ha ha ha!
Show Notes:
I) What did you do to the host?
II) Entrepreneurs
III) The Spector of Real Life
Guest Host/Kidnappers:
Melanie Walker (junior, management, harrisburg, pa)
Arms Brown, Jr. (senior, marketing, baton rouge, la)
Shannan Fort (senior, international business, indianapolis, in)
Kristen Wilson (senior, marketing, detroit, mi)
Referenced Links:
Bri-Mel’s Custom Made Jewelry – Custom Made Jewelry From Melanie Walker
Melanie’s Blog – Custom Made Jewelry From Melanie Walker
Delta Sigma Pi @ Howard University – More Information About Delta Sigma Pi And Some Great Photos
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