20-Something Marketing » Interviews

20SMF Episode #63 – Mind Over Media

Jared — Thu, 12 Apr 2007 13:08:52 +0000

With media feeding a culture of social and intellectual mediocrity – are there any fresh ideas on how to change the state of things? Just such a guest, we have found!

Nina Boski of LifeBites Media drops by to discuss media, entrepreneurship and finding your own professional balance.

Show Notes:

It happened at a business school reception…
Interview: Nina Boski, LifeBites Media
Game Plan: Be A Hero

Referenced Links:

Sneak A Peak – Marketing Diner
LifeBites.com – LifeBites Media
Nina’s Book – The Spirit of Women Entrepreneurs

Listen To Episode:

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20SMF Episode #60 – Suppa-Happi-Chibi-Fun Anime Marketing Expedition

Jared — Wed, 28 Feb 2007 14:15:38 +0000

The 20SM team heads out to an anime convention to better understand the marketing opportunity in the half-billion dollar US Japanese anime market.

Amanda conducts her first interview with the APPLEGEEKS guys and we discover why anime-fangirls love a certian type of manga.

Referenced Links:

APPLEGEEKS – Amanda’s Favorite Web Comic
Vidcast: Behind the Scenes – The Making of This 20SM Episode
Boys’ Love Books – Check Out Their Interesting Titles (I smell bookclub!!!)

Listen To Episode:

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20SMF Episode #55 – No, You Donâ€™t Have To Dumb It Down

Jared — Thu, 14 Dec 2006 13:47:21 +0000

Former Top Chef Stephen Asprinio joins the show for a discussion on reaching your audience without dumbing down the value of your expertise.Â Â

Referenced Links:

2006 Best Boss/Upward Management Awards – ENTER TODAY!!!
Stephen Asprinio’s Website- Information on his new ventures

Podcast:

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20SMF Episode #53 – On The Road With MBA Spin

Jared — Fri, 17 Nov 2006 01:19:08 +0000

On the road for MBA Admissions Interviews; Clay Lee (AKA – The Gay Apprentice); Game Plan: Learning To Let Go.

Oh, and in case you’re wondering we are on the 5th version of our album art and promise not to change it again…maybe.

Show Notes:

MBA Spin: Tips for the MBA Admissions Interview
OFW Feature: Clay Lee – The first gay contestant on NBC’s “The Apprentice”
Game Plan: Letting Go

Referenced Links:

Clay’s Website – Real Estate in College Station, TX
Out for Work â€“ GLBT & Ally Undergraduate Career Conference

Podcast:

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20SMF Episode #48 – Snakes on a 20-Something

Jared — Wed, 13 Sep 2006 23:39:47 +0000

Did the movie Snakes on a Plane invalidate â€œWeb 2.0â€ as an effective marketing medium or did it prove that insane movie fans are just thatâ€¦insane movie fans?

Brian Finkelstein, author and creator of SnakesOnABlog.com (>>), sits down to do some post-snakes analysis on the buzz generated around the recently-released horror flick as we debate the future of fan-generated content and its impact on movie marketing.

Show Notes:
- No, its not just another Web 2.0 discussion
- MBA Spin: GMAT on a Plane
- Interview: Brian Finkelstein – Author/Creator, snakesonablog.com
- Game Plan: Intelligence vs. Intuition

Referenced Links:
- The Most Eloquent Progenitor?: 20SMF Learn Out Loud Review

Podcast:

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20SMF Episode #36 – What The Huckabuck?

Jared — Thu, 27 Apr 2006 12:46:39 +0000

Show Description:
Countdown to New Orleans JazzFest kicks off with an interview with Blake Killian and Chris Schultz from Huckabuck.com, a new, Nola-based web search engine. We go into what it takes to build a successful story, a successful marketing campaign and maybe, just maybe they let slip an EXCLUSIVE SNEAK PEAK AT THEIR JAZZFEST PR STUNT!!!

Show Notes:
I) Build Something
II) Interview With Huckabuck.comâ€™s Blake Killian (Marketing Director) and Chris Schultz (President/Founder)
IV) Game Plan: BBDOâ€™s Fairy Flub

Referenced Links:

Huckabuck.com – Meta Search Engine
BrainJams – â€œUn-Conferencesâ€

Podcast:

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20SMF Episode #32 – Buzz ‘da Word

Jared — Thu, 30 Mar 2006 01:51:15 +0000

Show Description:
Word of mouth marketing is hot! What is it, why do we care, and what is BzzAgent Marketing? Interview features Joe Chernov, PR Director for what FAST COMPANY acclaims as the next big marketing agency, BzzAgent!

Show Notes:
I) Intro, Notes on #31
II) Response to AMA Marketing News on GLBT Market Segment
III) Interview With Joe Chernov, PR Director – BzzAgent Marketing
IV) Game Plan: Don’t Be Cheap!

Referenced Links:
Feature Segment: Bzz Agent Marketing
Poetic, Spiritual & Worth Checking Out:Nillo’s Night
Say Congrats to Wendy on Her Engagement!: Kinetic Ideas: A Marketing Blog written by Wendy Maynard, the Marketing Maven!

Podcast:

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20SMF Episode #27 – The Hostile Takeover – or – Commemorating Black History Month

Jared — Thu, 23 Feb 2006 01:58:37 +0000

Show Description:
In honor of black history month, Howard University business students take over the show to talk about black entrepreneurs, successes and making it in a big world. Jared participates, but has a â€œlate arrivalâ€ â€“ muh ha ha ha!

Show Notes:
I) What did you do to the host?
II) Entrepreneurs
III) The Spector of Real Life

Guest Host/Kidnappers:
Melanie Walker (junior, management, harrisburg, pa)
Arms Brown, Jr. (senior, marketing, baton rouge, la)
Shannan Fort (senior, international business, indianapolis, in)
Kristen Wilson (senior, marketing, detroit, mi)

Referenced Links:
Bri-Mel’s Custom Made Jewelry – Custom Made Jewelry From Melanie Walker
Melanieâ€™s Blog – Custom Made Jewelry From Melanie Walker
Delta Sigma Pi @ Howard University – More Information About Delta Sigma Pi And Some Great Photos

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New Feature: Ask Jared – Free Marketing Advice

Jared — Fri, 27 Jan 2006 15:44:12 +0000

Ok marketing fans, ready for your chance to shine?

Starting today, I am hanging a great big sign on my Lucy-inspired roadside stand reading “THE MARKETER IS IN!”

If you want free marketing advice (yes, I did drop the “f” word folks so you know I am serious), I want to be the source you turn to. If you have your own business, are working for someone else, or are just kicking an idea around the 20-Something Marketing Forum is here to serve you!

Our new feature, Ask Jared, will allow you to promote your own marketing efforts and get marketing advice…all for free! Visit http://20somethingmarketing.com/askjared/ and send me an e-mail today.

And if you’re wondering, yeah – you will probably be able to end yourself up on the show in the process…;)

Episode #21 â€“ Tony Robbins Doesn’t Love Me

Jared — Thu, 05 Jan 2006 01:18:47 +0000

AGHâ€¦Tony Robbins left me for another man! Well, sort of. I left him. New Years Resolution â€“ Own It! Guest Co-Hosts best friends, Cara and Samantha.

I) Our lives as THE SIMS!
II) Cooking For Love
III) Let Me Kiss Your Ass
IV) New Years Resolutions

Click Here To Listen To The Podcast

Episode #18 â€“ The Marketing|Dating Connection

Jared — Thu, 01 Dec 2005 11:39:49 +0000

What do on-line dating and marketing have in common? The absolute need to make a connection. This week the founder of the gay, jewish dating site qjew.com sits down to talk about breaking through the X Factor and creating connections on-line and in person.Show Notes:I) The Marketing|Dating ConnectionII) The How, Why, and 3 Components Of ConnectionsIII) Interview with Founder – QJew.comIV) Game Plan: Make A Connection Personal, Make It Specific, Make It Work For YouReferenced Links:QJew.com Washington Blade Article On Podcasting – Featuring 20SMF Best Boss Story Contest Click Here To Listen To The Podcast