Archive for the Marketing Research category
How should KFC change its business model to attract 20-somethings?
by Jared on June 28th, 2008
(Some of the undergrads I coach, posing with the colonel at KFC’s museum)
One of the more interesting sides of my various MBA internships this summer is the chance to guide undergrads through several, strategic-level consulting initiatives. Of course, my favorites are the ones where we are able to find ways to get your input into their direction.
In fact, here’s your chance to weigh in on a project we’re working on for KFC: http://urlzen.com/6k
The team has structured a quick survey about Fast Food in general, and KFC in particular, that we would love to have your opinion included in. As with most the of the surveys I work with, I’ve encouraged them to get creative with the insights they want to gather. Help us get to a statistically significant sample size (for the purposes of this survey, they want 100 responses by Sunday morning).
Again, we need your input on a survey for Fast Food and KFC so take a moment to browse over to our survey page and let us know what you think!
Technorati Tags: Colnel Sanders, KFC, Owen Accelerator, Owen Graduate School of Management, Accelerator
Take Our 20-Something Bar & Club Survey!
by Jared on February 15th, 2007
20-Something Marketing is proud to host a survey from a team of budding 20-something marketers from Wilkes University in Wilkes-Barre, PA.
The survey is short, fun and gives you a chance to tell them what draws you to your favorite bars and clubs. To take part, simply visit http://survey.20somethingmarketing.com or click the link below:
