Life, The Year 2008 and More..

by dash on December 29th, 2007

Glad to be back at 20- Something Marketing after a not so short break.What an amazing year this has been, so much has happened for me, marketers, web-strategists and the online industry at a collective level. Jared has gotten into B-School and is supposedly doing a cool job. He’s doing loads of stuff at the Owen University and the recent post he did on OwenBloggers.com has got traction in media on newsweek” Great to hear that as I have myself featured in a couple of news-items.

So yeah, the going has been good.The expectations are high from the year ahead. While experts are speculating that ‘web’ would keep making inroads into an average marketer’s life.The so called smart marketers will capitalize on the growing appeal of social networks.

Whether you call it as 3.0 or something else, one would witness rise in popularity as well as growth of new social networks.The whole philosophy of relationships via social networks would diversify into three key categories. So one would see an average users shuffling between their friendly relationships, family relationships and business relationships.While Facebook would be there for Friends, Linkedin for Business users there’s a possibilty of third alternative whether it is Ancestory or Kindo occupying a major role in 2008.Interestingly Kindo has been a bit of revelation since its emergence and is currently available in 12 regional languages including Arabic.

Whew !!With amazing features like Celebrity family trees the feature is promising for Kindo. Okay on this note, I bid you bye-bye for now. Enjoy the festive season, network with your friends, colleagues and family on networks like Kindo.

20SMF Episode #41 – MySpace: Cracking The Cool

by Jared on June 8th, 2006

Show Description:
What is cool? How does it come about and why is MySpace suddenly the epicenter of disseminating it? Questions galore but we consult tons of research including pieces by Malcolm Gladwell to answer them.

Show Notes:
I) How cool is “that?”
II) ‘Bottom’s Up,’ pandadogs and other things that irritate us
III) A.B.M. Theory (Another Bloody Mailing)
IV) Game Plan: Can’t we all just get along

Referenced Links:
The Coolhunt Article by Malcolm GladwellGreat points about fashion from my personal hero
[The Marketing Diner] – The new show! Get it today!
20SMF Listener Survey –Take Our Listener Survey

Podcast:

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or…send to your mobile phone:

20SMF Episode #32 – Buzz ‘da Word

by Jared on March 29th, 2006

Show Description:
Word of mouth marketing is hot! What is it, why do we care, and what is BzzAgent Marketing? Interview features Joe Chernov, PR Director for what FAST COMPANY acclaims as the next big marketing agency, BzzAgent!

Show Notes:
I) Intro, Notes on #31
II) Response to AMA Marketing News on GLBT Market Segment
III) Interview With Joe Chernov, PR Director – BzzAgent Marketing
IV) Game Plan: Don’t Be Cheap!

Referenced Links:
Feature Segment: Bzz Agent Marketing
Poetic, Spiritual & Worth Checking Out:Nillo’s Night
Say Congrats to Wendy on Her Engagement!: Kinetic Ideas: A Marketing Blog written by Wendy Maynard, the Marketing Maven!

Podcast:

Right Click And ‘Save As’ To Download Full Show

Snakes, On A Plane

by Jared on March 1st, 2006

Ok, so I usually don’t dive into movie reviews but this is an incredible buzz marketing story that you need to sit up and take notice of….

From the bizarre writers that brought you Gothica and The Longest Yard comes “Snakes On A Plane.” You know what the plot is? It’s snakes, on a plane.

…oh yeah, Samuel Jackson is in there somewhere too, I think.

Its an action movie staring Samuel Jackson playing the role of a federal agent (gee, how many times has a sentence started out like this….like 300?) who is assigned to transport a key federal mob witness to Los Angeles from Hawaii. The only problem is the mob stashed 500 poisonous snakes on board as well. Ergo the plot; snakes, on a plane. Much hilarity ensues and one script reviewer puts it this way:

Anyway, this thing is jam-packed with snake action and tons of gnarly snake and human kills, with an ending that harkens back to those old airplane dramas of the seventies. I can’t wait, because this is the first time in awhile where there will be truth in advertising. If you were looking for a high octane, exciting, awesome snake-plane movie, this is for you.

Here’s the marketing twist. Very little has been said about this, Sam Jackson isn’t giving any major interviews directly about the film, and so far we have seen no trailer. This, combined with their cryptic web site gives audiences very little to go on.

Enter the movie fanatics….this film, by virtue of its title and play on innate fears of snakes, confined places and Samuel Jackson has already become a cult hit spawning multiple blogs (http://www.snakesonablog.com/, http://hucksblog.blogspot.com/) and its has become its own urban moniker.

Let’s see marketing fans….good idea + cryptic promotion = buzz. Maybe less is more, as long as you have a good idea.

…oh yeah, and Samuel Jackson.

Episode #18 – The Marketing|Dating Connection

by Jared on December 1st, 2005

What do on-line dating and marketing have in common? The absolute need to make a connection. This week the founder of the gay, jewish dating site qjew.com sits down to talk about breaking through the X Factor and creating connections on-line and in person.Show Notes:I) The Marketing|Dating ConnectionII) The How, Why, and 3 Components Of ConnectionsIII) Interview with Founder – QJew.comIV) Game Plan: Make A Connection Personal, Make It Specific, Make It Work For YouReferenced Links:QJew.comWashington Blade Article On Podcasting – Featuring 20SMFBest Boss Story ContestClick Here To Listen To The Podcast