Archive for the Faith-Based Marketing category
That Ain’t Kosher Marketing
by Jared on December 12th, 2005
So most people would assume that in this, the season of non-denominational, commercial joy and goodwill towards retailers, we would stay as far the heck away from religion as possible.
Leave it to Tyson Foods, though, to drag industrialized chicken production back to the bible belt.
We have seen how faith can drive elections, politics, and policy – now witness the power of prayer on commerce. AdAge.com is reporting that Tyson Foods is injecting a good ‘ol dose of religion into its marketing tactics. Christian, Muslim (and I am assuming Jewish is stuck in there somewhere) faith now plays into its marketing strategy – a handy, all-denomination prayer booklet.
Sound crazy? Maybe, not so much…
Its true that some consumers are very wary of purchasing from companies they believe to be too preachy but there seem to be a lot more that are compelled to buy something from “the power of the lord.” There is mounting research that says that this is an incredibly intelligent, if not risky and time-stamped tactic.
In it’s defense, though, the prayer booklet is very well done with prayers ranging from blatantly Christian to “Rub, a dub, dub. Thanks for the grub.” I am inclined to believe that if you are one of the 95% of Americans that believe in some higher power, you will be OK with at least one of these prayers.
Despite all the good work they did in contstructing this thing, I am personally against this tactic when it comes down to it. Taking advantage of someone’s belief system is unfair and I think will make you loose more friends than it will gain you in the long run.
For right now though, given the state of things in America, the class, and poise in which they are doing this (I encourage you to at least examine the prayer booklet to see what I mean) I think the only thing I can say is : PRAISE JESUS, COLONEL SANDERS, HALLELUJAH AND PASS THE DRUMSTICK!
Episode #19 – The Secret of Reality ~ Part II
by Jared on December 8th, 2005
Dive, yet again, into reality and face what else – tough decisions! Examine why we don’t know we need to make them sometimes, how they effect marketing and product management. Top it off with some good Jewish Christmas commentary and you have one morreshow for the books.
I) Tough decisions and changing
II) The imperative of making tough choices
III) Its tough to be a Jew on Christmas (featuring VP, Morale – Cara)
IV) Its not the decisions that actually matter
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