Archive for the Online Marketing category
Why Viacom may be missing the point in its fight against Google
by Jared on March 14th, 2007
By now, most people are filled in on the billion dollar lawsuit Viacom has brought against Google/YouTube for copyright infringement. In case you haven’t – or are allergic to newsprint – here is a quick 20-Something Marketing Synopsis for those of you with a 20 second attention span:
The facts are this:
- Viacom is the owner of MTV, Comedy Central DreamWorks Entertainment and a whole host of other media outlets coveted by 20-something’s.
- Viacom is claiming that YouTube, the popular video sharing site owned by Google, is not doing enough to remove copyrighted content like whole episodes of South Park or The Daily Show.
- Google/YouTube says it is doing enough, citing that since it removes clips on demand, it is protected by the Digital Millennium Copyright Act of 1998.
The interesting part of this argument is that of course, this isn’t about copyrights as much as it is about revenue. More
Are MySpace & Facebook Ready For Prime-Time Marketing?
by Jared on September 7th, 2006
The last few months have seen no less than potentially seismic shifts in the world of social-networking sites. First, a new cell phone comes out offering continual access to your MySpace account. Today, the feature headline for the Marketplace section of the Wall Street Journal is about Facebook’s problems balancing new options with member privacy.
It seems like these two events, however unrelated, are the manifestation serious issues that will define how social networking can mature into an appealing medium for mainstream marketing. The proof of this is that even though the entertainment industry has found plenty of marketing opportunities with sites like MySpace, mainstream marketers have largely stayed away with a “wait and see approach.â€
The reasons behind this might be many but it looks like for the most part, marketers have been waiting for proof that these sites can balance member privacy with advanced features and that they have the appeal and reach to become reliable marketing channels.
If this is true, and these sites can indeed overcome issues associated with privacy and reliability, you might just see these two events as the beginning of the prime-time appeal for marketing with social networking sites.
20SMF Episode #42 – Sneak Peek at ‘The Diner’
by Jared on June 15th, 2006
Show Description:
Get a sneak peak at the new show – [The Marketing Diner] as Jared and Wendy talk shop about creating effective web marketing strategies, high-end condo clubs, and more!
Show Notes:
I) Intro The Diner
II) Condo Sales, Bouncy Balls
III) Effective Web Strategies
IV) Just Deserts: Websites Are Like Sandwiches…Or Strawberry Shortcake
Referenced Links:
[The Marketing Diner] – The new show
Weigh in on the new show!Send your comments and thoughts….like, now people! Don’t Wait!
Podcast:
Right Click And ‘Save As’ To Download Full Show