Archive for the Podcast category
20SMF Episode #72 - New 20SM Contributors and Lessons In Upward Management
by Jared on June 5th, 2008
Brief introduction of a brand new contributor to 20-Something Marketing. We also list out the top 3 lessons learned in upward management.
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Technorati Tags: MBA, owen accelerator, upward management, Vanderbilt
20SMF Episode #71 - MBA Spin: One Year Down
by Jared on April 24th, 2008
On the last day of my first year of business school, I reflect on “what have I really learned?” as an MBA student.
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Technorati Tags: Owen Graduate School of Management, OwenBloggers, MBA, surviving business school, Vanderbilt
Podcasting Reasserts It’s Relavence
by Jared on February 4th, 2008
Reposted From my OwenBoggers.com Blog
After about two years of stagnant growth, podcast audiences are now expected to grow 251% to 65 million by 2012, according to a new eMarketer article.
This news is not that surprising since podcast growth has been on the rise since many mainstream media outlets like CNN, NBC and the BBC have adopted the technology.
What’s really interesting about this is that it’s not the big media guys that are benefiting, financially. It’s the smaller businesses and content producers that are getting the majority of the new dollars being spent on podcast advertising, which is also expected to grow to $435 Million by 2012 (it’s somewhere in the neighborhood of $143 Million right now).
What this means for businesses is that podcasting has reasserted itself as a way to target niche audiences and demonstrate product-area expertise. As a veteran podcaster - and you know I had to mention it at some point - this is a welcome validation of many hours spent convincing executives that the medium was worth it.
Ultimately, I think you’ll see a lot of businesses flock to podcasting as a way to create content in and around their products. I also think that consumers, as the digital music player market grows and becomes even more mobile with the advent of 3G phones, will continue the trend of seeking out more targeted and personal alternatives to traditional radio.
Technorati Tags: emarketer, OwenBloggers, podcast, podcasters, podcasting, podcast growth, strategy
Marketing Diner Episode #2.5 - Freezing
by Jared on January 28th, 2008
Dollar General; Candidates’ Logos; WSJ News; What’s in store for Marketing Diner in 2008
Join in the conversation and tell us what you think – call dinermail at 202-552-1575.
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Technorati Tags: Logos, MBA, Nashville, podcast, political communication, strategy
20SMF Episode #69 - The ‘08 Resolutions Episode
by Jared on January 1st, 2008
In what has become a 20SM tradition; the first podcast of the year, I dedicate to resolutions and some words to live by in 2008.
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Technorati Tags: Owen Graduate School of Management, OwenBloggers, resolutions, Vanderbilt
20SMF Episode #68 - MBA Spin: 1st Semester Update
by Jared on December 16th, 2007
The weekend before finals, Jared chats it up about being quoted in newsweek, surviving the first semester of business school and life in Nashville.
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Technorati Tags: MBA, Nashville, Owen Graduate School of Management, surviving business school, Vanderbilt, w00t
MDiner Episode #2.3 - The Lost Episode
by Jared on October 18th, 2007
Yes, we are still alive - we’re just busy. Hear Penelope and Jared rant on their lives and discuss ways you can keep your brands remain consistent, internally.
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Technorati Tags: Brand Nazi, Marketing, Marketing Diner
20SMF Episode #67 - Out of a Job, In Front of a Mic (Part 4)
by Jared on August 20th, 2007
Part 4 - Some closing thoughts on my tenure as a marketing strategist and cheif contributor to 20-Something Marketing.
“Out of a Job, In Front of a Mic” is four part series covering the ups and downs of being a 20-something marketing strategist.
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