Archive for the Podcast category
20SMF Episode #75 – The Final Episode…Sort Of
by Jared on December 15th, 2008
The final episode of the 20-Something Marketing podcast…sort of. Tune in to hear what’s happening.
Leave us your comments, questions and suggestions on the show notes!
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20SMF Episode #74 – Interview w/Dr. Mark Albion (Author of More Than Money)
by Jared on October 19th, 2008
Are most MBAs out to change the world through business or is it all about the money? Dr. Mark Albion has a new book out that might just answer that question and even suggest ways MBAs can do both.
The audio quality of the interview isn’t the best but its well worth it for the content.
Leave us your comments, questions and suggestions on the show notes!
Referenced Links:
- OwenBloggers.com
- Amazon.com: More Than Money: Questions Every MBA Needs to Answer: Redefining Risk and Reward for a Life of Purpose
- Follow Me On Twitter!
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20SMF Episode #73 – How Leadership Looks
by Jared on September 11th, 2008
Interesting rant on the the paradox at the intersection of critical thinking and relationships…also known as leadership.
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Technorati Tags: leadership, MBA, OwenBloggers, OwenBloggers Viewpoints, podcast
20SMF Episode #72 – New 20SM Contributors and Lessons In Upward Management
by Jared on June 5th, 2008
Brief introduction of a brand new contributor to 20-Something Marketing. We also list out the top 3 lessons learned in upward management.
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Technorati Tags: MBA, owen accelerator, upward management, Vanderbilt
20SMF Episode #71 – MBA Spin: One Year Down
by Jared on April 24th, 2008
On the last day of my first year of business school, I reflect on “what have I really learned?” as an MBA student.
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Technorati Tags: Owen Graduate School of Management, OwenBloggers, MBA, surviving business school, Vanderbilt
Podcasting Reasserts It’s Relavence
by Jared on February 4th, 2008
Reposted From my OwenBoggers.com Blog
After about two years of stagnant growth, podcast audiences are now expected to grow 251% to 65 million by 2012, according to a new eMarketer article.
This news is not that surprising since podcast growth has been on the rise since many mainstream media outlets like CNN, NBC and the BBC have adopted the technology.
What’s really interesting about this is that it’s not the big media guys that are benefiting, financially. It’s the smaller businesses and content producers that are getting the majority of the new dollars being spent on podcast advertising, which is also expected to grow to $435 Million by 2012 (it’s somewhere in the neighborhood of $143 Million right now).
What this means for businesses is that podcasting has reasserted itself as a way to target niche audiences and demonstrate product-area expertise. As a veteran podcaster - and you know I had to mention it at some point - this is a welcome validation of many hours spent convincing executives that the medium was worth it.
Ultimately, I think you’ll see a lot of businesses flock to podcasting as a way to create content in and around their products. I also think that consumers, as the digital music player market grows and becomes even more mobile with the advent of 3G phones, will continue the trend of seeking out more targeted and personal alternatives to traditional radio.
Technorati Tags: emarketer, OwenBloggers, podcast, podcasters, podcasting, podcast growth, strategy
Marketing Diner Episode #2.5 – Freezing
by Jared on January 28th, 2008
Dollar General; Candidates’ Logos; WSJ News; What’s in store for Marketing Diner in 2008
Join in the conversation and tell us what you think – call dinermail at 202-552-1575.
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Technorati Tags: Logos, MBA, Nashville, podcast, political communication, strategy
20SMF Episode #69 – The ‘08 Resolutions Episode
by Jared on January 1st, 2008
In what has become a 20SM tradition; the first podcast of the year, I dedicate to resolutions and some words to live by in 2008.
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Technorati Tags: Owen Graduate School of Management, OwenBloggers, resolutions, Vanderbilt