Archive for the PR category
20SMF Episode #58 – Selling the Ethanol Solution
by Jared on February 2nd, 2007
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If ethanol is the solution, should 20-somethings buy it? Tom Slunecka, Executive Director of the Ethanol Information Promotion and Information Council talks shop about marketing alternative energies and we close with a couple of words on workplace bullies. Referenced Links: Podcast:
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20SMF Episode #44 – Such Is Boycotting, Such Is Life
by Jared on June 29th, 2006
Show Description:
Risk, shame and luck are all a part of this weeks’ show with a nod to the Marketing Sherpa Winners, Boycotts, and my Atlantic City Weekend.
Show Notes:
I) Sherpa Update, Audience Growth Update
II) Fleishman Hillard’s Out Front Survey
III) Game Plan: Luck & Life in Atlantic City
Referenced Links:
Dousing the Flames at Fleishman-Hillard
Marketing Diner Podcast – New Episode This Week
20SMF Skypecast – Get in on next week’s show LIVE!
Next Week’s Show:
20-Something Marketing Skypecast
Wednesday, July 5th
9:30 EST / 6:30 PST
Click Here For More Information
Podcast:
Right Click And ‘Save As’ To Download Full Show
The Friday Line – To Press Release Or Not To Press Release?
by Jared on April 21st, 2006
Despite the fact that I am still recovering from the official beginning of the 20-something weekend (AKA Thursday evening), let’s mull about one of my favorite topics, shall we?
Press releases can be a huge asset as sources of approved, targeted copy but, in my opinion, are still a bit confusing. Example: this week one of my companies partners’ decided they would merge….(bully for them).
No sooner than I was alerted to this, an e-mail came from my contact at said partner suggesting we put one out too. Now, if it’s your accomplishment that’s one thing. However, I thought that there was a better way of issuing this news to gain more business for this partner than putting out a “me-too” release.
Now, this is the part of the post where I admit that I am no expert on media relations. In fact, the mere thought of corralling media sources to report on your “news” is enough to make me want to pop a couple more Advil. However, I generally prefer to produce news in a more actionable manner – i.e. a direct mail letter from the president of our company inviting clients to look into our services based on how much more powerful we are because of the partner companies’ merger. (Granted, this would imply that our clients always open their mail which I know is a stretch to begin with.)
Anyway, as a semi-reoccurring thing, I am going to attempt to pose a question every Friday related to those things that seem to have no answers. This week, the Friday Line is this; where is the line between press release news and marketing news?
20SMF Episode #34 – Pokin’ The Cat
by Jared on April 13th, 2006
Show Description:
Wal-Mart, McDonald’s & 20-Somethings….Oh My! Reactionary marketing anyone? Go inside the spin-room for analysis on two of the hottest commercial controversy makers of our time. When is enough spin and what tactics work?
Show Notes:
I) Too Much Work…Must Do Show…
II) Wal-Mart to Bankers: “S*** It”
III) McDonald’s to Eric Schlosser:Â “Supersize My PR Dust”
IV) Game Plan: Life Sucks So Enjoy It!
Referenced Links:
Work-Life Survey: Take it Before April 15th!!!
Podcast:
Right Click And ‘Save As’ To Download Full Show
That Ain’t Kosher Marketing
by Jared on December 12th, 2005
So most people would assume that in this, the season of non-denominational, commercial joy and goodwill towards retailers, we would stay as far the heck away from religion as possible.
Leave it to Tyson Foods, though, to drag industrialized chicken production back to the bible belt.
We have seen how faith can drive elections, politics, and policy – now witness the power of prayer on commerce. AdAge.com is reporting that Tyson Foods is injecting a good ‘ol dose of religion into its marketing tactics. Christian, Muslim (and I am assuming Jewish is stuck in there somewhere) faith now plays into its marketing strategy – a handy, all-denomination prayer booklet.
Sound crazy? Maybe, not so much…
Its true that some consumers are very wary of purchasing from companies they believe to be too preachy but there seem to be a lot more that are compelled to buy something from “the power of the lord.” There is mounting research that says that this is an incredibly intelligent, if not risky and time-stamped tactic.
In it’s defense, though, the prayer booklet is very well done with prayers ranging from blatantly Christian to “Rub, a dub, dub. Thanks for the grub.” I am inclined to believe that if you are one of the 95% of Americans that believe in some higher power, you will be OK with at least one of these prayers.
Despite all the good work they did in contstructing this thing, I am personally against this tactic when it comes down to it. Taking advantage of someone’s belief system is unfair and I think will make you loose more friends than it will gain you in the long run.
For right now though, given the state of things in America, the class, and poise in which they are doing this (I encourage you to at least examine the prayer booklet to see what I mean) I think the only thing I can say is : PRAISE JESUS, COLONEL SANDERS, HALLELUJAH AND PASS THE DRUMSTICK!
Media Alert: 20SMF Coverage in Washington Blade
by Jared on November 25th, 2005
As promised in Episode #17, this week’s Washington Blade is out and does have a great mention of the 20SMF. If you can, hit the newsstands and pick up a copy or view it on-line.Its a great article about the power of podcasting in the GLBT community and though it frames my show in comparison to others, I still think I made out pretty well.Here’s an excerpt:
{the} show is part of his Web site, www.20somethingmarketing.com. He saw a gap in the post-college professional life of marketing people…. He reports that his listeners are asking questions about how to deal with their bosses and what level of ambition is appropriate for a newly hired marketing consultant.
Ok, so its not totally reflective of the insanity that sometimes permeates this show – we will still take it 
.Hope everyone is having a wonderful holiday and as for me – I’m off to the “Black Friday” Sales!
Episode #10 – The Secret of Reality
by Jared on October 6th, 2005
Episode #10 – The Secret of Reality
Yes, you read it right, we reveal the secret to reality! We celebrate 10 episodes, run wild with news, NASCAR rantings, and of course, the game plan
I) 10 Episodes strong and loving it!
II) GE Case Study
III) News: Buzz Marketing, Trolley Advertising, NASCAR
IV) Can perseverance work?
Referenced Links
Stat Counter.com
www.victorylanegirl.com
Click Here To Listen To The Podcast
Why Hate Press Releases?
by Jared on October 5th, 2005
I have mentioned this on the podcast AT LEAST ONCE…but I will say it again….the least favorite of my jobs is writing press releases. Its not that I am not good at them or think their not necessary, its just that they open up cans of worms no one wants to deal with.
Who do we quote? Who gets the media contact information? Why can’t we describe the product as the “best thing since sliced salami?” Its a teaser people, the less you write, the better!
You want the press to get a taste, see exactly how it relates to your customers (usually through a direct customer quote) and like a resume, you better have a damn good reason if its over 1 page.
So many executives see the word “press” and immediately start preening before a single reporter looks at the release. The more attention you try to grab with a press release, the more likely you are to make it too complicated to get noticed. Reporters, as my friend puts it, have the attention span of a teenage girl when it comes down to press releases.
OK, just had to get that off my chest – it probably wasn’t a good idea to try to complete three of them in a row today….sheesh