Archive for the Technology category
Plain English
by John Dawe on March 9th, 2008
Lee Lefever and the folks over at the Common Craft Project are always coming out with creative ways to explain things using whiteboard/cut & paste methodology.
So much for powerpoints… this is way cooler.
Neat example: http://www.commoncraft.com/blogs
Catch Up w/Jared - Now on Twitter!
by Jared on February 12th, 2008
Despite the ever-growing workload I have here at business school, I have found a new way to keep in touch with people….Yes, I have finally gotten on the twitter bandwagon.
Whether you’re on twitter or not, you can keep up with regular musings about social media, marketing and business school via my twitter page at http://twitter.com/marketingdiner. It’s an exciting prospect to be able to get that much more engaged with people through mini-bloging but I think it will make a nice compliment for those of you who may miss my regular shows here at 20-Something Marketing.
If you haven’t already discovered twitter, it’s a neat little tool that connects people, 140 letters/charachters at a time. Definitely worth the time to check it out.
Catch you on the twitter-side, marketing fans!
Technorati Tags: Marketing Diner, social media, twitter
Podcasting Reasserts It’s Relavence
by Jared on February 4th, 2008
Reposted From my OwenBoggers.com Blog
After about two years of stagnant growth, podcast audiences are now expected to grow 251% to 65 million by 2012, according to a new eMarketer article.
This news is not that surprising since podcast growth has been on the rise since many mainstream media outlets like CNN, NBC and the BBC have adopted the technology.
What’s really interesting about this is that it’s not the big media guys that are benefiting, financially. It’s the smaller businesses and content producers that are getting the majority of the new dollars being spent on podcast advertising, which is also expected to grow to $435 Million by 2012 (it’s somewhere in the neighborhood of $143 Million right now).
What this means for businesses is that podcasting has reasserted itself as a way to target niche audiences and demonstrate product-area expertise. As a veteran podcaster - and you know I had to mention it at some point - this is a welcome validation of many hours spent convincing executives that the medium was worth it.
Ultimately, I think you’ll see a lot of businesses flock to podcasting as a way to create content in and around their products. I also think that consumers, as the digital music player market grows and becomes even more mobile with the advent of 3G phones, will continue the trend of seeking out more targeted and personal alternatives to traditional radio.
Technorati Tags: emarketer, OwenBloggers, podcast, podcasters, podcasting, podcast growth, strategy
Op Ed: 20-Something Predictions on the iPhone
by Jared on June 22nd, 2007
With a week to go before the official consumer release of the iPhone, I would like to make a couple of predictions about its initial launch success as well as its long-term viability.
Though I am certainly not a wireless industry expert; based on my experiences as a marketing blogger, a self-confessed Mac-head and most importantly a 20-something, I believe that these predictions are fairly solid. More
Mac Safari 3 to Windows: "I will eat your soul!"
by Jared on June 13th, 2007
When Steve Jobs announced that Safari would be avalible on Windows, I have to say that I screamed little a giddy school kid.
Courtesy: Apple Inc.
The two reasons for this unabashed strangeness were:
- It’s a great strategic move for Apple and
- I love Safari/hate Windows/think Firefox is overrated. You do the math…
To the point that its a great strategic move; web browsers have always been a beachhead for software developers. This move allows Apple to advance its agenda of convincing people that the Mac OS is superior to anything else out there. And let me tell you, it is!
With the exception of the first time I opened the window (it automatically ported my settings) this thing is like lightning! Its faster than Firefox, sleeker in design than IE 8 and its Mac!
Now, I am not a tech blogger nor am I an it nerd but this program really is fantastic and you should try it, if only for the fact it gives you another browser option.
Op Ed: To DRM or not to DRM
by Jared on February 7th, 2007
On this show, contributors have agreed that the single most important development that could benefit marketing technology to 20-somethings is the abolishment of Digital Rights Management (DRM) software. Yesterday, Steve Jobs (CEO of Apple Inc.) openly called for this as the next big step in the evolution of online music sales.
DRM software, in a nutshell, is a protection added onto most music sold online that prevents the user from doing things that would supposedly violate the copyrights of the music producers. The problem with DRM is that is that it also restricts a user to only buy music from those online stores that support that users’ hardware (i.e. Apple iTunes-iPod, Microsoft Zune Store-Zune Player, etc.).
What Jobs is proposing is to eliminate DRM completely, thereby hedging his bets that users of products like the new Microsoft Zune - which can only increase given Apple’s 70% player market share - will generate a net gain by buying their music off of iTunes.
I’d say that this is a good move for Jobs, given the current long-term market conditions he’s facing and his vision for Apple to become a lifestyle company rather than just a computer manufacturer (they even dropped the word Computer from their name).
The one thing I would point out is that this DRM has to be dropped for everything if Apple is to successfully establish sustainable revenue lines beyond its hardware. DRM restrictions have to be dropped on music and TV/movies in order for Apple to win big on this.
My money is on that this is exactly what Jobs is aiming for. He wants to get the music companies to agree to this now and then look for an expanded call for DRM repeals on movies and TV rights just around the time that Wal-Mart goes full force on its online movie sales.
20SMF Episode #57 - I Just Got Into Business School and All That I Got Was This Podcast About The iPhone
by Jared on January 19th, 2007
The end result of my quest to get into business school as well as a chat with an Apple expert about the iPhone’s marketing strategy and how they hope to appeal to 20-somethings.
Show Notes:
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Podcast:
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