Archive for the [The Marketing Diner] category
20SMF Episode #75 – The Final Episode…Sort Of
by Jared on December 15th, 2008
The final episode of the 20-Something Marketing podcast…sort of. Tune in to hear what’s happening.
Leave us your comments, questions and suggestions on the show notes!
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The Real Genius of Marketing
by Jared on February 25th, 2008
Cross-Posted From The Marketing Diner
One of the highlights of this last MOD was a chance to run a full-scale, two week business simulation game. In it, teams of five business students were pitted against each other, charged with running a company by controlling all aspects of its strategy including finance, operations and yes, even marketing.
I can tell you that from my perspective, the marketing component was far from rocket science. It only allowed for basic sales and promotions planning around different customer groups but it did bring up an interesting conversation. Yes, this was a game and our “customers” were nothing but sophisticated algorithms, yet I did find myself defending the finer points of marketing to my finance counterparts.
The kicker was that we only started doing well when my group members started allowing the marketing department to drive integrated operations and production planning. Frankly, without demand forecasts produced by the sales and promotions outlays (don’t ask, it included a large and annoying spreadsheet we created for the occasion), the company produced way too much and caused my team to pay much more in holding costs than we would, otherwise.
At the end of the simulation, it wasn’t that that our marketing department had more vision than any of the other marketing departments out there. Nor did our sales and promotions budgets have a greater effect on the end result of the game. What happened was that our marketing department helped translate our companies’ vision into a tactical plan that touched everything from operations, to finance to HR. In the end, it was the teams that had marketing-centric planning that proved most efficient and profitable.
As you can imagine, this was only a simulation. However, it doesn’t take a venture capitalist to see that it has implications for those interested in cracking the code on succeeding in a world where technology renders a lot of competitive advantages, moot.
Plainly stated; the biggest lesson any of my marketing comrades or I learned from this simulation is that great marketers have to move beyond being just great creative minds, but we also become great office politicians.
Oh, and in case you’re interested in the outcome of the game: we only took 9% market share our industrey but our pricing and promotions strategy garnered our products an average of 47% on margins.
Catch Up w/Jared – Now on Twitter!
by Jared on February 12th, 2008
Despite the ever-growing workload I have here at business school, I have found a new way to keep in touch with people….Yes, I have finally gotten on the twitter bandwagon.
Whether you’re on twitter or not, you can keep up with regular musings about social media, marketing and business school via my twitter page at http://twitter.com/marketingdiner. It’s an exciting prospect to be able to get that much more engaged with people through mini-bloging but I think it will make a nice compliment for those of you who may miss my regular shows here at 20-Something Marketing.
If you haven’t already discovered twitter, it’s a neat little tool that connects people, 140 letters/charachters at a time. Definitely worth the time to check it out.
Catch you on the twitter-side, marketing fans!
Technorati Tags: Marketing Diner, social media, twitter
Marketing Diner Episode #2.5 – Freezing
by Jared on January 28th, 2008
Dollar General; Candidates’ Logos; WSJ News; What’s in store for Marketing Diner in 2008
Join in the conversation and tell us what you think – call dinermail at 202-552-1575.
Episode:
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Right Click Here & Save As To Download Full Episode
Technorati Tags: Logos, MBA, Nashville, podcast, political communication, strategy
Jared’s Vlogs From B-School – Report #2 (YEAR IN REVIEW)
by Jared on December 31st, 2007
A montage of photos and videos from 2007. It was more a creative exercise than anything else but it turned out great so I decided to share it.
Podsafe Music: City Skies – Dylan & The Movies
Technorati Tags: 2007, Marketing Diner, MBA, montage, surviving business school, Vidcast, vlog
MBA Spin: Final Exam – Leadership Communications
by Jared on December 10th, 2007
Normally, I would tell you that professional comedy isn’t one of my strong suits. In this case however, peg it to the completion of my first semester in business school and see how well I slide into the roll:
So yes, if you are asking how things are here at Vanderbilt, I am doing just fine 
.
Technorati Tags: MBA, Owen Graduate School of Management, Leadership Communicatins, surviving business school
How to break the land-speed record for a powerpoint presentation
by Jared on December 4th, 2007
In case you’re wondering how grad school is going, check out this presentation I made to my Leadership Communications class:
Yeah, its a familiar subject but at least I found one way to make this show work for my career!
Technorati Tags: MBA, powerpoint, business strategy
Four lessons from being 26
by Jared on November 19th, 2007
Right now, I am sitting in a Caribou Coffee in my hometown of Atlanta, Georgia desperately trying to avoid a barrage of calls, e-mails and facebook wall postings about one thing; my birthday.
Ok, “avoid” may be an overstatement. Ok, I’ll admit that as I was writing this post, I checked my facebook wall at least three times.
It’s not that I don’t like my birthday, it just always seems to come at the most annoying times. Grad school has tempered my expectations of just about everything now-a-days.
For instance, I could be doing a lot of things today but the act that is bringing me the most pleasure is the completion of a marketing research focus group analysis. As long as I am procrastinating however, let’s see if I can’t ping out a couple of the things I learned when I was 26….Click Here To Read More >>
Technorati Tags: birthdays